Run Your Agency Like It's For Sale ft. FirstChoice's Keith Captain
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About this listen
"If you're not growing, you're dying."
That's not just a saying—it's Keith Captain's operating principle as President of FirstChoice, the #1 largest insurance network in the country. 📈
In episode 7 of Elevate the Hustle, Stan and Dom sit down with Keith Captain—former sports management student turned insurance claims adjuster turned network president—who's spent the last 8 years helping 720+ independent agencies scale by a minimum of 15% every year.
Keith breaks down:
- Why complacency is the #1 killer of agency growth—and how to recognize it before it's too late
- The "run your agency like it's for sale" philosophy: what it means and why it matters even if you never plan to sell
- How to stop working IN your business and start working ON it (hint: build your org chart 5 years out and hire into it)
- The truth about hiring out of desperation—and why most failed hires are a process problem, not a people problem
- Why you need to start planning your exit 10 years before you think you'll need it (or you'll lose all control)
- What the 2022 merger with Marshberry taught him about culture fit, asking the right questions, and being willing to walk away
Plus, Keith shares why he'd rather sit down for dinner with a candidate than trust a resume, how he almost became a sports agent, and why technology without a customer-first mindset is just expensive clutter.
If you're stuck at 3-5% growth, tired of being the bottleneck in your agency, or wondering how the hell to build a team that doesn't need you for every decision, this episode is for you.
Real talk, real stories, and occasionally real bad language.
🌐 Website: elevateteams.io
📷 Instagram: @elevateteams
🔗 LinkedIn: Elevate Teams
🎙️ YouTube: @ElevateTheHustlePodcast