Series 3: Entrepreneurial Journeys – Real stories. Real leaders. Real honesty.

🎙️ Episode 1 | Building GiveWheel – How Ollie Turned a Vision into One of the UK’s Fastest Growing Fundraising Platforms
🎙️ Hosted by Matt Ward | Listen on: Apple | Spotify | Amazon

In the opening episode of Series 3: Entrepreneurial Journeys on the RIA Podcast powered by Supersonic, host Matt sits down with Ollie, Co-Founder of GiveWheel, to explore the entrepreneurial story behind one of the UK’s most innovative multi-charity fundraising platforms.

Redefining fundraising as an experience through innovative fundraiser tools, GiveWheel has rapidly become a trusted partner for charities, event organisers, companies and fundraisers across the UK.

From identifying an opportunity within multi-charity fundraising to building a platform that is enabling new fundraising models across the sector, Ollie shares the honest story behind GiveWheel’s growth.

Together, Matt and Ollie discuss the realities of launching a business in a crowded marketplace, overcoming rejection and obstacles, winning credibility, listening to customers and continually evolving the product to deliver greater impact for charities and fundraisers alike, and the importance of enjoying the journey.

This episode is packed with practical lessons for founders, entrepreneurs, business leaders and anyone passionate about innovation, purpose-led businesses and making a meaningful difference.

Listen on: Apple | Spotify | Amazon

There is a direct link to the podcast on the Running Industry Alliance (RIA) website also.

Thank you for listening, subscribe to be first to hear the latest episode drops!

Learn more about GiveWheel:

• View GiveWheel’s Running Industry Alliance Member Profile HERE
• Visit GiveWheel’s website HERE
• Get in touch with the GiveWheel founders Ollie and Charlie

About the Running Industry Alliance (RIA) Podcast powered by Supersonic:

The RIA Podcast powered by Supersonic brings together the people shaping the future of the running industry through conversations that inform, inspire and connect.

Hosted by Matt Ward, Series 3: Entrepreneurial Journeys shines a spotlight on founders, innovators and business leaders who are building successful organisations across the running, endurance sport and active lifestyle sectors.

Through honest conversations, guests share the realities of entrepreneurship: the breakthroughs, setbacks, lessons learned and mindset required to turn ideas into thriving businesses.

Whether you’re launching a new venture, leading an established organisation or simply passionate about business and innovation, this series offers practical insights from those who have lived the entrepreneurial journey.

If you enjoyed this episode, please follow the RIA Podcast powered by Supersonic, leave a review on your favourite podcast platform and share it with someone in the running industry who would find it valuable.

We’ll see you next time for another inspiring conversation on Entrepreneurial Journeys.

Thank you for listening, subscribe to be first to hear the latest episode drops!

🎙️ Episode 23 – World of Triathlon LIVE powered by TriDot | Set to Unite the Multisport Industry at ExceL London with Stuart Walker, Founder and Event Director

🎙️ Hosted by Matt Ward (Supersonic)

In this episode, we sit down with Stuart to talk about how it is a collective effort to get more people into doing triathlon, and what inspired Stuart to sign up for his first triathlon and learn to swim when he was 41. We also find out about his background in the exhibition space and what led him to put together the UK’s only dedicated multipart exhibition.

World of Triathlon LIVE powered by TriDot will bring together the entire multisport community on 28-29 March 2026. Designed as the ultimate destination for everyone from newcomers to elite athletes, the event offers an exciting platform for brands to connect directly with a passionate and curious audience, creating the largest triathlon brand activation and retail experience in the country.

We dive into:

• The volume of people in the UK doing triathlons already
• The perceived barriers of entry
• The goal of getting 10,000 people to the show, including swimmers, cyclists and runners
• Stuart’s vision for the next few years
• How to get involved and be there in March

Join the Industry at ExceL London & get in touch now!

World of Triathlon LIVE powered by TriDot takes place 28–29 March 2026 at ExceL London.

For exhibitor and partnership enquiries please contact stuart@worldoftriathlonlive.com

For updates and visitor registration, visit www.worldoftriathlonlive.com

🎧 Tune in now on all major podcast platforms including Apple, Spotify, Amazon and more

🗓️ Mention of The Running Conference presented by haku (save the date for 2026: 6th to 8th December) and the role of Running Industry Alliance (RIA) and Triathlon Industry Alliance (TIA)

There is a direct link to the podcast on Running Industry Alliance (RIA) website also.

Thank you for listening, subscribe to be first to hear the latest episode drops!

Running Industry Alliance Podcast

Episode 22 🎙️ adidas | Performance, Purpose & Progress with Chris Walsh, VP Brand - North Europe adidas - hosted by Matt Ward / Supersonic & Phil Benton / Running Industry Alliance (RIA).

In this episode, we sit down with Chris Walsh to explore how adidas continue to shape the running landscape - blending performance innovation, purpose-driven action, and a future-focused mindset.

We dive into 👇
🏃‍♂️ The evolution of adidas in running with a discussion about product development, partnerships, events and athletes
🌍 Sustainability, culture & community impact
🤝 Collaboration and connection across the industry
🚀 Leadership, innovation & what’s next for the brand

A brilliant, forward-thinking conversation with one of the biggest names in sport - and a must-listen for anyone working in or inspired by the running industry.

🎧 Tune in now on all major podcast platforms including: Apple | Spotify | Amazon or search for Running Industry Alliance Podcast

🗓️ Mention of The Running Conference presented by haku (7th to 9th December) and the role of Running Industry Alliance (RIA)