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S2-EP7: The Deal Risk Most Investors Miss Before They Buy

S2-EP7: The Deal Risk Most Investors Miss Before They Buy

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What is the risk most investors miss before they buy?

Most deals are evaluated based on what is visible. Numbers, location, and rent assumptions. In practice, the risk often sits in what is not immediately seen.


In this episode, I speak with Kristin Fortino, founder of OnePoint Real Estate Group, who operates across brokerage, advisory, and capital. That perspective allows her to evaluate deals beyond the surface level.


We discuss how access to zoning, violations, and building data early in the process changes decision-making and how understanding these factors can turn what looks like a problem into an opportunity.


Key insights include:

Why most deal risk is not in the numbers

The importance of identifying issues before committing

How different perspectives change how you evaluate deals

The role of technology in speeding up analysis

Why execution starts before the deal is purchased

A deal is not defined only by its current condition, but by what it takes to move it forward.


The earlier you understand that path, the better your decisions become.


What are you not seeing in your deals before you commit?

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