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How can we use Entertainment to drive behavior? And more importantly, how can we measure this impact?

In this episode of Social Norms Chat, host Cäcilia and Amy Henderson Riley, Director of Research, Evaluation, and Impact at Population Media Center, Education-Entertainment (EE), Social and Behavior Change Communication (SBCC) and monitoring and evaluation.

This conversation highlights different evaluation methods and different ways to foster behavior change through entertainment.

Our Recommendation:

Participatory Research Toolkit for Social Norms Measurement, by UNICEF

This toolkit offers nine participatory tools for qualitatively measuring social norms,
emphasizing the importance of engaging participants in sensitive discussions to
deepen understanding and inform social and behavioral change interventions.

Amy's Research:

Narrative Persuasion and Social Norms in Entertainment-Education: Results from a Radio Drama in Mozambique

Participatory Methods for Entertainment-Education: Analysis of Best Practices

Amy's Recommendation:

Papás Por Conveniencia

📖 Use alongside the Transforming Social Norms Toolkit
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Executive producer and host: Cäcilia Riederer
Special guest: Amy Henderson Riley
Producer and writer: Dora Ehrlich
Editor: Tabusum Akter