S3E3 - The New iPhone Pricing Strategy
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S3E3 - The New iPhone Pricing Strategy
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In this episode of The Pricing Guys, Avy and Michael unpack Apple's latest iPhone pricing move and why holding price flat while adding value is more strategic than it looks.
What starts as a discussion about the new iPhone and iPad turns into a broader conversation about price-volume tradeoffs, consumer caution, and what it means when a category leader decides not to take price. They explore whether Apple is responding to softer demand, a broader flight to value, or a more mature, replacement-driven market where upgrades are no longer automatic.
Subscribe to The Pricing Guys Podcast for more conversations on pricing, competition, and revenue management.
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