You don’t have to start a blog or add more content to “do SEO.” In many cases, you just need to slightly adjust the content you’re already creating.

In this SEO Day episode, Denise Millet & Kim White walk through how to apply simple, beginner-friendly SEO to the formats most entrepreneurs are already using: emails, podcasts, YouTube videos, and a handful of Kajabi pages.

Here’s what we cover:

1. If I mostly write emails, does SEO even matter for me?
2. • Why emails themselves aren’t in search, but the ideas inside them can be
   • How to turn your best-performing or most-loved emails into website content
3. How do I use SEO for my podcast if people listen in apps?
   • Episode titles
   • Show notes
   • Web pages that host your episodes
4. What does SEO look like for a simple Kajabi site with just a few pages?
   • Home
   • Services / Work with me
   • About
5. • Why you don’t need a huge website to start with SEO
6. How can I make my YouTube videos help my SEO without doing anything fancy?
7. • Treating YouTube itself as a search engine
   • Writing simple, search-friendly video titles that sound like real questions
8. What’s a simple way to choose the right SEO focus for each type of content I already make?
   • Start with the format (email, podcast, video, page)
   • Write down the main question your person is asking
   • Turn that question into a short, clear search phrase

This episode is especially for newer entrepreneurs without tons of extra time who are already creating content but haven’t connected it to how people search. Instead of adding more to your plate, you’ll learn how to make what you’re already doing more discoverable.

Want to see exactly where to focus your SEO efforts first?

👉 Take the DIY SEO Quiz for entrepreneurs to get a simple, personalized starting point for improving your search visibility.

For more SEO training, resources, and support for entrepreneurs, visit denisemillet.com .

In this episode of SEO Day, Denise Millet and Kim White answer questions about how to take the content you already have and turn it into search-focused assets that attract more of the right people, without starting from scratch.

You’ll learn how to:

• Identify which old content is worth “recycling” for SEO
• Turn scattered blogs, emails, lives, or lessons into keyword-targeted pages
• Fill in the gaps so your existing content actually matches what people search for
• Prioritize quick-win updates over time-consuming rewrites

In this conversation, Denise walks through five key questions to ask about any existing piece of content before you invest more time into it:

• Who was I originally creating this for, and is that still my ideal audience today?
• What specific problem or question does this content solve, in the exact words my audience would type into Google?
• What’s missing from this piece that would make it the best answer on the internet for that problem?
• How can I better connect this content to related pieces (or offers) so people naturally take the next step with me?
• What simple SEO updates (title, headings, keywords, internal links) would make the biggest impact with the least effort right now?

By the end, you’ll have a simple lens you can use to quickly audit past blogs, podcast episodes, social posts, and course content so you can turn your “content graveyard” into SEO gold.

• Content audit questions for repurposing old content
• How to spot “evergreen” vs. “expired” content
• Ways to turn one old piece into multiple search-friendly assets
• A low-effort process for updating titles, headings, and calls to action

Want to see exactly where to focus your SEO efforts first?

👉 Take the DIY SEO Quiz for entrepreneurs to get a simple, personalized starting point for improving your search visibility.

For more SEO training, resources, and support for entrepreneurs, visit denisemillet.com .

If you’re creating content but still feel invisible in search engines, this episode gives you a simple pre-publish ritual you can follow every time.

In this SEO Day episode, Denise Millet and Kim White answer questions that walk you through 3 beginner-friendly SEO steps to take before you hit publish on any blog post, podcast, video, or page. No paid tools, no jargon, and no giant to‑do list.

Here’s what we cover:

• The very first SEO decision to make before you create anything
  • Why you should start with the question your ideal person is typing into Google
  • How to think about “search intent” in plain language
  • One-piece-of-content = one clear question
• How to quickly find a keyword without complicated SEO tools
  • Using Google autocomplete, “People also ask,” and related searches
  • Choosing a simple phrase that sounds like the way your people actually talk
  • How to avoid overthinking and just pick one main phrase
• Where to put your keyword so Google actually notices it
  • The key spots that matter most:
    • Title / headline
    • First 1–2 sentences
    • At least one subheading
    • URL/slug
  • Optional bonus: using it naturally in image alt text -How to stay human and readable while still being search-friendly
• A tiny “SEO Day Pre‑Publish Checklist” you can reuse
  • One clear question you’re answering
  • One main keyword phrase
  • Keyword in the key places (title, first paragraph, heading, URL)
  • A clear, human-friendly headline
  • A simple call-to-action that fits the topic

This episode is especially for entrepreneurs who are already creating content, but want that content to work a little harder for them in search.