In this episode of SEO Explained, hosts Kyle Roof and Adam Truszkowski discuss various options available for implementing effective SEO strategies. They cover the approaches of doing it yourself, hiring an agency, or keeping it in-house, acknowledging the challenges of juggling SEO with other responsibilities. The conversation dives into the intricacies of crafting a comprehensive SEO strategy, from formulating initial strategies and research, to competitor analysis, keyword research, content planning, creation, and on-page implementation. Adam and Kyle explore the significance of off-page signals, including backlinks and outreach campaigns. The hosts emphasize the importance of assessing available resources and budget to determine the optimal approach, whether relying on internal team members or outsourcing to agencies. The episode also explores insights about global presence, multilingual capabilities, and the necessity of experienced eyes and language to accurately assess and address SEO issues.

In this episode, hosts Kyle Roof and Adam Truszkowski discuss the impact of AI on SEO. They explore how AI has changed content creation by enabling quick generation, but emphasize that AI hasn't fundamentally altered search engine results.

They predict AI tools might enhance search functions by extracting relevant information for users, similar to existing Chrome extensions. However, they caution that AI-generated content, if used excessively, could lead to duplicate content issues and negatively affect site credibility.

They suggest AI's value lies in aiding content drafting, generating ideas, and improving optimization. Kyle and Adam believe that voice search and featured snippets didn't eliminate web page visits, as people still seek more information beyond brief answers provided by AI or voice assistants.

In the fourth episode of SEO Explained, Kyle Roof and Adam Truszkowski discuss various successful SEO campaigns and strategies they've observed over the years. They highlight cases such as an online bank that optimized pages for search queries about competitor fees, a sporting goods store that shifted focus to indoor workout equipment during the pandemic, and an accounting software company that provided non-commercial options to potential users while subtly promoting their paid services. The hosts also analyze the SEO approach of MasterClass, which targets beginners with informative content that indirectly introduces their platform. They emphasize the importance of thinking beyond highly competitive keywords, suggesting that addressing niche queries and providing solutions can effectively drive traffic and conversions. They also discuss the value of reverse engineering competitors' campaigns and adapting successful techniques for one's own strategies.