SEO is dying -- and if you're not paying attention to what's replacing it, you're already behind.

In this episode, I sit down with digital marketing strategist Stephen van Wyk, who's just completed a deep-dive course in AEO -- Ask Engine Optimization. It's the emerging discipline that determines how your brand shows up in AI answers, and it's changing the rules of digital visibility entirely.

We cover: what AEO actually is (and why it's more than a rebrand of SEO), why small brands have a real shot at standing out, why consistency beats authority, and what most businesses are getting wrong about how AI already perceives them.

If you have a brand, a business, or anything online -- this one's relevant.

Hosted by: Jomiro Eming (www.jomiro.de)

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More about this episode's guest:

Steven van Wyk is a marketing and AI-transformation strategist... though he remains a theatre kid at heart. He’s driven by a love of building ideas and helping others bring theirs to life. For Steven, strategy lives at the playful intersection of data and imagination, where insight becomes something you can actually build, test, and scale.

His work focuses on how organizations adopt new technologies (like AI) without losing the human creativity, judgement, and culture that make great work possible. During his MBA in the Digital Economy, he developed practical frameworks to help companies navigate AI-enabled marketing transformation and rethink how strategy, tools, and teams fit together.

Steven works across consulting, research, and creative industries, helping brands and founders translate complex technology shifts into clear strategy, practical systems, and compelling storytelling.

Originally from South Africa and now based in Europe, he brings a Global South perspective to conversations about technology, governance, and innovation. He is particularly interested in how AI can expand human creativity and agency rather than replace it... and how organizations can design systems that make that possible.

Website: thestrategicaim.com

LinkedIn: linkedin.com/in/stevenvanwyk