What if the secret to connection, courage, and clarity… was simply asking better questions?

In this deep, honest and wildly inspiring conversation, Lisa sits down with award-winning journalist, speaker, and “Queen of Questions” Danielle Robay to explore how women can stop waiting for permission - and start building the lives (and brands) they were meant for.

From launching a product with no guarantee of success, to navigating fear, people-pleasing and self-worth, this episode is full of the real talk founders rarely hear but always need.

What You’ll Learn:

✨How to launch a product brand before you're “ready”

✨Why imposter syndrome thrives in women… and how to fight back

✨Danielle’s take on personal brand pillars (and how to find yours)

✨Why trauma can unlock powerful leadership traits

✨How to spot the “whispers” that guide your next big move

Love this episode?

Please follow and leave a review - it helps us bring SHE-Talks to more women looking for business strategies, life hacks and honest conversations.

Resources and Links:

Connect with Danielle on Instagram

Shop the Question Everything card game

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What do you do when your first seven business ideas flop - yet you keep going anyway? For Queenie Tan, the answer was simple: keep learning, start talking about money, and turn your own financial journey into a global movement.

In this refreshingly honest conversation, Queenie joins Gabi Saper to talk about growing up frugal, building her money mindset from scratch, and creating content that makes finance feel fun, accessible, and empowering for women. From bootstrapping her budgeting app BillRoo to investing $120K of her own money before turning a profit, Queenie’s story is full of practical tips, personal reflections, and founder finance gold.

If you’ve ever felt intimidated by money - or unsure how to pay yourself properly as a founder - this episode will shift everything.

What You’ll Learn:

✨How Queenie went from e-com flops to financial freedom

✨Her “pay yourself first” mindset shift and why it changed everything

✨Simple tips for building an emergency fund in your biz

✨Where to start with investing (even with $5!)

✨Why separating business success from personal wealth is essential

Love this episode?

Please follow and leave a review - it helps us bring SHE-Talks to more women looking for business strategies, life hacks and honest conversations.

Resources and Links:

Connect with Queenie on Instagram

Try the Billroo Budgeting App

Get Queenies Book The Fun Finance Formula

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Imagine having 120 stores across the world. Over 1,000 staff. $85 million in annual revenue. And then you lose it all… twice.

In this powerful episode, Lisa sits down with Kristina Karlsson, founder of global stationery empire Kikki.K and now Dream Life. Kristina opens up about the meteoric rise of her beloved brand, the very public double administration that brought it crashing down, and how she found the courage to start again.

They talk about grief, ego, entrepreneurship, and reinvention. From negotiating supplier deals as a tiny startup to building a cult brand sold around the world - and then losing everything - Kristina shares the real behind-the-scenes of business.

This episode isn’t just about products. It’s about purpose, identity, and the freedom that comes from starting over on your own terms.

What You’ll Learn:

✨How Kristina built Kikki.K from one store to a global brand

✨The real reason Kikki.K went into administration - twice

✨What it feels like to lose your business and identity overnight

✨Her biggest lessons in leadership, growth, and finding flow

✨Why dreaming big, negotiating fiercely, and doing what you love still matters

Love this episode?

Follow SHE-talks so you never miss an honest conversation about what it really takes to build and rebuild.

Resources and Links:

Learn more about Dream Life

Follow Kristina @kristinadreamlife

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.