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SIGHTLINE LIVE

SIGHTLINE LIVE

Written by: SIGHTLINE x Advertising Week
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About this listen

SIGHTLINE LIVE takes you inside today’s most impactful brand experiences. Hear the most honest conversations with top global leaders from brands like Canva, Amazon, MetLife, Hartbeat, and more, as they reveal what it really takes to master marketing strategy, events, and live experiences.

From creativity and execution to measurement, gain insights that help you exceed industry expectations. This is your front-row seat to the world of live brand marketing.

Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.

Want to sponsor or be featured on an episode?

➡️ Reach out to our team today: contact@sightlinelive.com

Join our newsletter for industry news and expert insights before anyone else.

➡️ https://www.sightlinelive.com/join

Connect with us and follow our growing community:

➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/

➡️ Instagram: https://www.instagram.com/sightline.live/

Explore the complete SIGHTLINE world: https://www.sightlinelive.com/

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Episodes
  • The Art of Scaling Creativity through Brand Marketing | Jimmy Knowles, Canva

    The Art of Scaling Creativity through Brand Marketing | Jimmy Knowles, Canva
    Apr 21 2026
    Jimmy Knowles is the Global Head of Experiential at Canva, one of the fastest-growing visual communications platforms in the world. As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people. In this episode, he shares what it really takes to keep bold ideas alive inside a global organization, why B2B brand experiences need just as much heart as any consumer campaign, and how to take risks without losing who you are as a brand. If you have ever felt the pull between a big idea and a brand guardrail, this one is for you. Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE. Want to sponsor or be featured on an episode? ➡️ Reach out to our team today: contact@sightlinelive.com Join our newsletter for industry news and expert insights before anyone else. ➡️ https://www.sightlinelive.com/join Connect with us and follow our growing community: ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/ ➡️ Instagram: https://www.instagram.com/sightline.live/ Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
    Show More Show Less
    39 mins
  • Events Are Your Most Underrated Content Engine | Jennyfer Goune, Amazon

    Events Are Your Most Underrated Content Engine | Jennyfer Goune, Amazon
    Apr 7 2026
    Jennyfer Goune, Harvard-trained marketer and Product Marketing Lead at Amazon, shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience. In this conversation, you’ll hear how to transform event moments into ongoing narratives, invite audiences in as co-creators, and focus on metrics that reflect real impact beyond clicks and views. Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE. Want to sponsor or be featured on an episode? ➡️ Reach out to our team today: contact@sightlinelive.com Join our newsletter for industry news and expert insights before anyone else. ➡️ https://www.sightlinelive.com/join Connect with us and follow our growing community: ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/ ➡️ Instagram: https://www.instagram.com/sightline.live/ Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
    Show More Show Less
    20 mins
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