SIP BY SIP with THE DRAM CLUB cover art

SIP BY SIP with THE DRAM CLUB

SIP BY SIP with THE DRAM CLUB

Written by: The Dram Club
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About this listen

Welcome to Sip By Sip, our podcast series, where we take a fun and insightful look into the vibrant alcohol market in India! Join us as we chat about market trends, explore different categories, and dive into price segments and regional diversity. We’ll uncover how distribution works, from imports to local brands, and discuss the rules and regulations that shape the industry.

We'll also talk about what's changing in consumer tastes, the rise of Indian single malts, the craft beer craze, and the booming gin scene. Plus, we’ll explore cool marketing strategies, sustainability efforts, and the impact of influencers and celebrity brand ambassadors.

Whether you're an industry expert or just curious, tune in for a lively and engaging journey through India's dynamic alcohol industry!

Economics
Episodes
  • History of Bar Snacks & Origins of Indian Chakhna Ft. Smitha Menon | The Dram Club
    Feb 8 2025

    For us Indians, chakhna is a non-negotiable part of our drinking culture. From crispy masala peanuts at house parties to inventive bar bites like churiz pao in Goa and poha-crusted prawns in Maharashtra, there’s no denying that these snacks are as beloved as the drinks themselves. But have you ever wondered where it all began? In this episode of Sip by Sip, we sit down with Smita Menon, a freelance journalist who has spent over a decade exploring and writing about the world of food, drinks, and hospitality. With stints at Conde Nast and an impressive repertoire of stories from across India and Southeast Asia, Smita knows her way around the best bars and snacks. Together, we trace the fascinating history of bar snacks—from mythological references in Indian texts to the introduction of fish and chips in the UK’s pubs. Smita also shares her favourite finds, like Kerala’s toddy shop touchings (think crispy mackerel and fried mussels), Singapore’s pandan peanuts, and nostalgic innovations like Bombay’s Monaco biscuits with a gourmet twist. But that’s not all. Smita dives into how bar snacks have evolved alongside drinking habits—think healthier, plant-based options and snack menus inspired by regional flavours. Plus, she’s got tips for anyone dreaming of opening their own bar and curating the perfect menu. So, what’s your go-to chakhna? Listen to the episode now (link in bio), and let us know your favourites in the comments below! #BarSnacks #Chakhna #MasalaPapad #BarBites

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    47 mins
  • EXCLUSIVE: Secrets to Running Award-Winning Bars with Pankaj Balachandran | Bar Management Revealed!
    Jul 2 2024

    Join Swati Sharma, Co-Founder, of The Dram Club as she chats with Pankaj Balachandran, the visionary director of Short Story Spirits & Founder of CounterTop India, in an engaging episode about the art of running award-winning bars. Dive into their discussion on the secrets behind creating a memorable bar experience, the importance of innovation, and the strategies that turn a bar into a celebrated hotspot.

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    1 hr and 33 mins
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