Moderator: Jessica Gelman

Panelists: Paul "Triple H" Levesque, Bela Bajaria

From Drive to Survive to Quarterback, Netflix has reshaped how fans engage with sports through immersive storytelling. Now, with WWE’s flagship Raw moving to Netflix, the streaming giant is making an even bolder play in live sports entertainment. But what makes for compelling sports storytelling? How do you build anticipation for big events, cultivate new audiences, and sustain engagement beyond the game? This panel brings together two of sport’s most influential content executives, Netflix’s Bela Bajaria and WWE’s Paul “Triple H” Levesque, to explore how sports media is evolving, what it takes to craft narratives that captivate global audiences, and the future of sports entertainment in the streaming era.

Moderator: Ben Alamar

Panelists: Jackie MacMullan, Jeff Bennett, Rebecca Dyer, Brant Berglund

Storytelling plays a vital role in the fan experience. Across the sports landscape, storytellers are relied upon to convey the drama and excitement of sports, bring new fans in, and satisfy fans' hunger for knowledge. The tools available to storytellers have expanded significantly over the last few years with the expansion of new data sets and metrics that provide new insights and perspectives on sports. The recent advances in AI also provide the opportunity for new tools, but also a potential to replace certain types of storytelling through automation. This panel discusses how the role of the storyteller has changed, skills and perspectives needed to tell good stories, and how AI is and will change how fans engage with sports stories.

Moderator: Valerie Camillo

Panelists: Shelley Pisarra, Tim Clark, Kathryn Kai-ling Frederick

In 2025, sports are fighting harder than ever for fans’ attention – contending with an unprecedented news cycle, shorter attention spans, and changing modes of content consumption. This panel will discuss how teams and leagues are using data to adapt in this rapidly changing world, and how they can play – and win – the attention game.