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About this listen

What does it really take to build a global premium brand? Sammy Gharieni shares how he turned a childhood dream into an international company operating in 140 countries, without reading business books, but by building relentlessly. From early entrepreneurial instincts to scaling manufacturing sites across Europe and beyond, this episode explores passion, innovation, leadership, AI integration, and the mindset required to keep growing. If you want to build instead of just consume: this conversation is for you.

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