Who are we? Some of us look to our past as well as our present to answer that question. We spoke to four brands (UnoEth, Nazzal Studios, House of Aama, and Dendezeiro) who are adding to the public archives with creations rooted in history, heritage, identity, and most of all, power. If fashion is a language (and we believe it is), their output is expanding our lexicon of self-expression and our collective understanding of the experiences that ripple across generations and make us who we are. Join us to see how stories are spun into style.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup.

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Brazilian born-and-blessed brand Dendezeiro represents the lesser acknowledged narratives of Bahia. Through the lens of Hisan Silva and Pedro Batalha exploring their family roots, they use fashion to redefine the narrative of sertão the dry backlands of Brazil.

Where some say local fashion is corny or ‘brega’, Hisan and Pedro say it’s chic. Meet Hisan, Hypebeast’s next 100 and Forbes the 30 under 30, to hear how they are flipping the script, and their secret to using social to drive sales, hype and authenticity.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

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Akua Shabaka, along with her mother, Rebecca Henry, established House of Aama in 2015. Akua and her mother are world builders and weavers of visual stories. They create stunning, often ethereal collections like Salt Water, that introduced a fictional Black resort called Camp Aama, and like Sun Records, inspired by Akua’s father’s life. House of Aama is the output of Akua digging into her past (culture, identity, heritage) and sitting in her present. The brand and the pieces become a form of spiritual expression that add to the public archive. Hear how Akua and her mother quickly grew their personal project into an in-demand business. You’ll be as in awe as we were.

See omnystudio.com/listener for privacy information.