A diagnosis can change everything… but not just in a hospital. What if the most powerful move in sales isn’t having the perfect pitch, but asking questions that unlock what your customer actually needs?

This episode of Sales Reframed opens with a true story from Eric Janssen’s time as a CRO, where a few simple questions helped him avoid partnering with… the Fyre Festival. (Yes, that Fyre Festival.)

From there, the conversation moves into a place you might not expect to find sales lessons: the world of medicine.

Tyler Hilton’s career began with a cold call… just not the kind you’d expect.

When the musician and actor phoned a radio station hoping to sing and win free concert tickets, he wasn’t trying to get discovered. But that nerve-wracking call ended up changing everything and launched his career.

In this episode of Sales Reframed, host Eric Janssen explores how meaningful relationships and career-defining opportunities often begin long before the first “yes.”

What’s the most important sale you’ll ever make? It’s not a product, or a service — it’s you.

When Payton Beckett landed her dream job at MLSE, it wasn’t luck, it was the result of knowing how to sell herself. In this episode, Eric Janssen brings together positioning legend April Dunford, Rob Ironside, Executive Director at League of Innovators (LOI), and Payton to explore the ultimate sales challenge: selling yourself.

Together, they unpack how to turn what makes you different into what makes you desirable, and how to communicate that value so clearly that the right opportunities can’t help but say yes.