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Sales Reinvented

Sales Reinvented

Written by: Paul Watts
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 We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide 'snackable' episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.© Sales Reinvented 2016 Careers Economics Marketing Marketing & Sales Personal Success
Episodes
  • Common AI Pitfalls in Sales and How to Overcome Them, Ep #490

    Common AI Pitfalls in Sales and How to Overcome Them, Ep #490
    Jan 21 2026
    Julie Holmes is a renowned AI expert, inventor, and tech entrepreneur who's with me on the show to discuss how AI is reshaping the buyer-seller dynamic. She shares her expertise on how to manage when AI-empowered buyers are more informed (and sometimes misinformed), making the salesperson's role as both educator and "un-educator" more vital than ever. Julie breaks down how sales pros can leverage AI to boost efficiency and personalize their approach while preserving the irreplaceable human skills of motivation, determination, and empathy. Julie reveals her "20-60-20" framework for becoming AI empowered, not just an AI user, and gives real-world examples of how blending AI with human expertise creates better outcomes for both buyers and sellers. If you're looking to embrace AI while maintaining integrity, humanity, and the consultative spirit of great selling, this episode is for you! Outline of This Episode 00:00 AI's impact on buyer behavior.07:21 AI tools for sales impact.11:53 Collaborating effectively using AI.14:15 AI misconceptions and questions.16:25 Maintaining your sales edge.19:57 Balancing AI and human connection.25:08 Building trust through AI. AI Can Mirror Sentiment, But It Can't Mean It One of the most striking shifts in the sales process is that buyers now arrive more informed, often armed with research and recommendations generated by AI tools. However, with this information comes a greater risk of misconception. Today's sales professionals must not only educate but also "uneducate" buyers, correcting misinformation before moving forward. This increases vendors' responsibility to provide clarity and guidance, effectively making the salesperson both a subject-matter expert and a myth-buster. While AI can enrich the initial dialogue, it's up to humans to ensure accuracy and build genuine trust. AI-Powered Preparation and Human Skills That Still Matter AI isn't just changing buyer behavior, it's revolutionizing how sellers prepare for conversations. Rather than spending hours collecting information, sales professionals can now use AI for pre-call intelligence, rapidly gathering relevant data on prospects and industries. Julie shares how she uses a chatbot for a six-factor framework, analyzing what's happening before, after, inside, and outside, and identifying what the prospect needs more or less of. This allows for more meaningful conversations, less time lost to research, and greater focus on strategy. Human skills remain irreplaceable, particularly when we think about motivation and empathy. Sellers must take the initiative to use AI as a tool, not a crutch, and most importantly, empathy enables salespeople to read emotional nuances, office politics, and subtleties that AI can't quite capture, proving that the emotional layer of every deal is still fundamentally human. Leveraging AI Without Losing Yourself Julie outlines three powerful strategies that sales teams use AI to boost efficiency and effectiveness without sounding robotic or impersonal. Pre-Call Intelligence: Harnessing AI to analyze prospects and markets before meetings, so sellers are prepared and focused.Proposal Enhancement: Using AI to break through "blank page syndrome" with draft emails or proposals, then tailoring content for tone and context based on transcripts and prior interactions.Real-Time Practice: Employing AI to role-play sales conversations, allowing reps to rehearse handling objections and refine messaging before high-stakes calls. The secret isn't in delegating authenticity to AI, but rather in using technology to amplify your own understanding, creativity, and responsiveness. Human Judgment is the Deciding Factor Even with advanced AI tools, human judgment plays a central role in guiding insights, making strategic decisions, and building relationships. The distinction between being an "AI user" and being "AI empowered" hinges on critical thinking. Empowered sellers don't outsource decision-making, they use AI to supplement their intuition and discernment, applying context where it matters most. Her 20/60/20 rule puts it succinctly: spend 20% of your time thoughtfully prompting and guiding AI, let it do 60% of the heavy lifting, then use the final 20% to filter, personalize, and enhance the output. Sales teams often stumble with three core misconceptions about AI: Believing it's "plug and play" and mistaking quantity of data for quality.Worrying that AI will make their work less authentic (when, in fact, bad prompting is the real culprit).Fearing the loss of their competitive edge or creativity. The antidote is hands-on AI literacy, combined with ongoing development of relationship-building, communication, and problem-solving skills. Sales leaders should focus on balancing automation with moments of critical human connection to maximize both speed and impact. AI should be viewed not as a replacement for human expertise, but as an empowerment tool that elevates sales professionals. As Julie says, "Be ...
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    29 mins
  • How Holistic Health Unlocks Energy and Focus, Ep #489

    How Holistic Health Unlocks Energy and Focus, Ep #489
    Jan 14 2026
    There's a proven link between physical fitness and sales performance. My guest this week, wellbeing and performance expert George Anderson, joins me to share his strategies for boosting energy, focus which I'm sure you'll agree are key ingredients for thriving in the demanding world of sales. We discuss the impact of daily habits like morning routines, and mindful "powering down" at the end of the day. You'll also be inspired by George's personal ultramarathon journey and learn practical tips for overcoming common obstacles like lack of time and burnout. If you're ready to enhance your performance from the inside out, this episode is packed with wisdom you won't want to miss. Outline of This Episode 00:00 The link between fitness and professional performance.03:41 The power of going out for a walk.05:01 Morning routines and their impact on productivity.08:00 Stress, sleep, and its impact on performance.11:45 Overcoming the all-or-nothing mindset.17:02 Daily habits for productivity. The Transformative Power of Simple Habits Focusing only on cardiovascular fitness or gym sessions misses the bigger picture. True performance is rooted in holistic health, encompassing sleep, nutrition, hydration, recovery, and regular movement. If you've ever struggled through a rough day after poor sleep or noticed your creativity wane following unhealthy meals, you've experienced firsthand how interconnected physical health is with workplace effectiveness. As George says, physical fitness is a leverage point every high performer should bear in mind, but most underuse. Getting outside and moving, whether with a pet, a friend, or solo, creates a positive domino effect on energy, mood, and focus. Its simplicity makes it sustainable, and regularity ensures lasting benefits. Developing non-negotiable habits like morning walks or regular breaks can dramatically shift the way you tackle your sales day. Three Energy-Boosting Habits for Sales Professionals Consistency is key to managing the high demands of sales. George Anderson recommends three fitness and lifestyle habits that seamlessly boost energy and resilience: Intentional Morning Routine: Avoid starting your day by immediately reaching for your phone. Instead, take time for yourself before the flood of emails or social media notifications. Set your own agenda before reacting to others'.Transitional Rituals: Clearly separate work and home time, especially when working remotely. Use short walks or reflective pauses to shift mental gears, preventing emotional residue from spilling into your personal life.Power Down Protocol: Shut off screens and calm your mind before bed. A deliberate wind-down helps ensure quality sleep, which directly impacts your motivation, creativity, and ability to handle stress the next day. Battling Stress, Burnout, and "No Time" Syndrome Sales professionals face constant pressure, deadlines, targets, and relentless meetings. The most common barrier to wellness is time, many feel that unless their exercise session lasts an hour, it's not worth starting. George's antidote is the "plus one" principle. Instead of all-or-nothing thinking, start with what you're doing now, and add just one increment, such as a 10-minute workout or a walk around the block. Small, consistent changes not only fit into the busiest of schedules but also spark a positive chain reaction, improving other choices throughout your day. Recognizing burnout and fatigue can be tricky. Lifestyle missteps, late nights, skipped workouts, are obvious, but functional burnout often creeps in unnoticed. Tuning into your body's signals and noticing when productivity drops or motivation fades is essential. Take ownership of incremental changes, even if the workload is outside your control. Fitness Do's and Don'ts for High-Performing Salespeople George Anderson shares actionable dos and don'ts: Don'ts: Avoid reaching for your phone first thing in the morning.Don't sit down all day, take real breaks and step away from your desk.Limit relentless back-to-back virtual meetings to preserve focus. Do's: Incorporate purposeful movement every day (walks, short workouts).Be intentional with routines, morning, transitional, power-down.Reflect daily on habits and celebrate wins, while seeking improvement. Achieving Big Goals Through Better Health Physical fitness isn't just theory for George. When training for a 24-hour ultramarathon, he adapted his methods to fit his evolving life circumstances and age. He advises that whatever you want to achieve set a goal, something you can't do right now, then use creativity and commitment to overcome obstacles. Constraints may be inevitable, but resourcefulness keeps progress within reach. Resources Mentioned By Design Not Default Connect with George Anderson George Anderson on LinkedIn George Anderson Connect With Paul Watts LinkedInTwitter Subscribe to SALES REINVENTED Audio Production and Show Notes by PODCAST FAST TRACK https://...
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    22 mins
  • Sales is a Marathon, Not a Sprint, Ep #488

    Sales is a Marathon, Not a Sprint, Ep #488
    Jan 7 2026
    Sales professionals are renowned for their drive, energy, and resilience. Yet, behind every high-performing salesperson lies a critical, often-overlooked factor: physical fitness. In this episode, we welcome back Shane Gibson, a global sales performance expert, AI for sales strategist, and accomplished author. Shane shares his wealth of knowledge on the link between physical fitness and sales performance, revealing how health and mindful habits drive long-term results in the high-pressure world of sales. We discuss actionable fitness routines and strategies to manage stress, stay resilient, and avoid burnout, all tailored for busy sales professionals. Listen in for practical advice and a fresh perspective on creating a sustainable, high-performance lifestyle in sales. Outline of This Episode 00:00 Success requires a sustained focus on fitness.03:51 Balancing fitness and mental growth.08:21 Mixing conference travel and fitness habits.13:56 Prioritize sales and wellness strategically.17:00 Commitment to health and accountability.19:24 Creating sustainable goals.25:41 Daily sales improvement process. Why Physical Fitness Isn't Optional for Top Salespeople Shane frames physical fitness as foundational, likening the salesperson to a machine that needs proper fuel, nutrition, movement, hydration, and mental health breaks. Sure, you can try and trade unhealthy habits for short-term gains, but the long-term consequences can be dire. Leaving you with health issues that emerge during prime earning years, threatening careers just as they're reaching their peak. Don't treat success as a sprint, think of it as a marathon which needs sustained energy and a commitment to physical and mental wellness. Neglecting health for wealth will inevitably come back to bite you. Prioritize well-being, not just quarterly goals. Fitness Habits That Drive Sales Performance Shane's approach to maintain peak performance is practical and approachable: Running (Zone 2 Training): Shane runs three times a week, primarily focusing on Zone 2 training, a technique proven to boost brain function and aid recovery.Martial Arts: He attends and teaches martial arts classes, practicing daily for at least 15 minutes to foster hand-eye coordination and mental elasticity.Stretching & Mobility: Regular stretching supports physical longevity, especially as demands increase or with age. Integrating Fitness into a Busy Lifestyle Shane proactively schedules fitness into his calendar, prioritizing early arrivals at conferences to squeeze in a run or gym session. The secret lies in small, purposeful gaps of time: "filling in cracks" with movement and breathing exercises, whether waiting for AI tools to process client research or spending idle moments practicing martial arts drills. These "wellness snacks" keep him sharp, resilient, and ready for high-stakes meetings. One of the biggest challenges salespeople face is the "all or nothing" mentality: launching into grueling routines only to abandon them when life gets busy. Shane recommends starting manageably, commit to something you can achieve and build up gradually. Celebrate progress rather than striving for perfection. Schedule personal wellness appointments in your calendar before others fill it up, treating fitness as a non-negotiable high-value activity. Countering Burnout & Building Resilience Fatigue and burnout can derail effectiveness long before obvious symptoms arise. Shane discusses tracking hydration, meals, and exercise with apps, setting wellness KPIs, and recognizing early warning signs such of burnout. Social accountability can also provide vital support during lifestyle shifts. Physical training directly translates to sales resilience. Taking hits, managing discomfort, and working through adversity in the gym or on the mat builds the emotional muscle needed for high-pressure negotiations and setbacks. Daily, manageable discipline trumps intensity and sporadic efforts. Fitness isn't about perfection, it's about giving your future self a gift with every workout, run, or stretch. Connect with Shane Gibson Shane Gibson on LinkedIn Shane Gibson on InstagramThe Professional Sales Academy Connect With Paul Watts LinkedInTwitter Subscribe to SALES REINVENTED Audio Production and Show Notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
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    29 mins
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