How Agents Are Driving Operational Efficiency in B2B Commerce
Featuring Derek Neff, Studio Science

Derek Neff discusses how agentic commerce is transforming B2B buying through conversational AI, predictive purchasing, and operational efficiency. He shares how brands are using intelligent commerce experiences to simplify reordering, improve customer service, and create faster, more personalized buying journeys for dealers, service teams, and customers alike.

Manufacturing's Digital Future: How Agents and LLMs Are Transforming B2B
Featuring Shane Smyth, Saltbox

Shane Smyth explores how manufacturers are modernizing legacy commerce systems with AI-powered search, self-service buying experiences, and intelligent product configuration. The conversation highlights how agents can simplify complex B2B processes such as warranty claims, replacement parts, and post-purchase support while helping manufacturers deliver more efficient, scalable customer experiences.

The Concierge Experience: Agentic Commerce in Luxury and B2B
Featuring Trish Myers, Account Executive with Salesforce

Trish Myers explains how agentic commerce is creating personalized, concierge-style shopping experiences across both luxury retail and B2B commerce. She shares how AI agents are helping brands accelerate the path from product discovery to purchase through conversational recommendations, cross-channel support, and more intuitive customer interactions.

Show Highlights:

• Agentic commerce and the future of AI-driven buying experiences
• Conversational AI for B2B ordering and customer service
• Manufacturing digital transformation with intelligent commerce platforms
• Search-first commerce experiences powered by LLMs and agents
• Warranty claims, replacement parts, and post-purchase automation
• Personalized luxury and retail shopping with AI concierge experiences
• Unified data, operational efficiency, and scalable commerce innovation

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Agentic Commerce Explained: How Salesforce is Revolutionizing the End-to-End E-commerce Experience
Featuring Ata Tahiroglu, Salesforce

Ata Tahiroglu breaks down the concept of agentic commerce and how Salesforce is transforming the full customer journey through AI-powered agents. He highlights the convergence of owned platforms, third-party ecosystems, and messaging channels to create seamless, personalized experiences that accelerate the path from intent to purchase.

From Organic Search to Agentic Search: Changes in Consumer Behavior
Featuring Jon Jessup

Jon Jessup explores the shift from traditional search to agent-driven discovery. He discusses the growing importance of intent data, conversational commerce, and emerging technologies like RCS messaging in driving engagement and conversions. Listeners will learn how brands can adapt to a multi-channel, AI-powered landscape to stay competitive.

Agents, Search, and Merch: The Future of Commerce
Featuring Lindsay Von Luma, Syntheium AI

Lindsay Von Luma dives into the intersection of AI, merchandising, and product discovery, highlighting how brands can bridge the gap between customer expectations and real experiences. She explains how Syntheium AI empowers merchandisers to take a more proactive role in shaping discovery, using advanced models and streamlined tools to improve efficiency and outcomes.

Agentic Commerce, Gifting, and Generative AI at Dreamforce 2025
Featuring Kyle Montgomery, Generous

Kyle Montgomery shares the vision behind Generous, a consumer app leveraging AI to make gifting more thoughtful, personalized, and seamless. He discusses how agentic commerce protocols enable new business models that prioritize first-party data, human connection, and meaningful experiences.

Show Highlights:

• Agentic commerce and AI agents transforming end-to-end shopping experiences

• Shift from traditional search to agent-driven and conversational discovery

• Importance of personalization through data, context, and customer behavior

• Convergence of channels, including web, social, messaging, and third-party platforms

• Role of AI in merchandising and improving product discovery efficiency

• Emerging technologies like RCS and their impact on customer engagement

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this conversation at Dreamforce, Caleb sits down with Matt Gorniak, founder and CEO of Threekit. We explore how lightning-fast AI innovation is reshaping how consumers and businesses buy.

Matt shares how Threekit powers immersive, visual experiences that turn discovery into delight. From Louis Vuitton's interactive monogram customizer to B2B building materials where architects and homeowners configure windows, doors, and entire rooms with photorealistic previews, the focus is on emotional connection and effortless personalization.

A standout insight comes from Matt's own experiment: he used ChatGPT to research local codes, select permeable pavers, and get contractor validation, front-loading the entire decision process. The result? Buying decisions now accelerate from inspiration to purchase at unprecedented speed.

Caleb and Matt both emphasize that speed alone isn't enough — trust is non-negotiable. Brands must deliver transparent, reliable AI experiences grounded in decades of earned credibility. Listeners will learn how to make complex configuration invisible and joyful, why visualization wins loyalty across luxury and industrial verticals, and how to build agentic commerce that buyers actually trust.

Show Highlights:

• Rapid AI innovation and Salesforce OpenAI partnership accelerating agentic commerce
• Threekit enabling immersive visualization and personalization for luxury and B2B
• Matt's personal AI-powered paver replacement process front-loading decisions with contractor validation
• Importance of trust and seamless invisible technology in the fast AI buying journey
• Buying decisions accelerating dramatically from inspiration to confirmation and purchase

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

• Matt Gorniak, Threekit: matt@threekit.com

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.