Agentic Commerce Explained: How Salesforce is Revolutionizing the End-to-End E-commerce Experience
Featuring Ata Tahiroglu, Salesforce

Ata Tahiroglu breaks down the concept of agentic commerce and how Salesforce is transforming the full customer journey through AI-powered agents. He highlights the convergence of owned platforms, third-party ecosystems, and messaging channels to create seamless, personalized experiences that accelerate the path from intent to purchase.

From Organic Search to Agentic Search: Changes in Consumer Behavior
Featuring Jon Jessup

Jon Jessup explores the shift from traditional search to agent-driven discovery. He discusses the growing importance of intent data, conversational commerce, and emerging technologies like RCS messaging in driving engagement and conversions. Listeners will learn how brands can adapt to a multi-channel, AI-powered landscape to stay competitive.

Agents, Search, and Merch: The Future of Commerce
Featuring Lindsay Von Luma, Syntheium AI

Lindsay Von Luma dives into the intersection of AI, merchandising, and product discovery, highlighting how brands can bridge the gap between customer expectations and real experiences. She explains how Syntheium AI empowers merchandisers to take a more proactive role in shaping discovery, using advanced models and streamlined tools to improve efficiency and outcomes.

Agentic Commerce, Gifting, and Generative AI at Dreamforce 2025
Featuring Kyle Montgomery, Generous

Kyle Montgomery shares the vision behind Generous, a consumer app leveraging AI to make gifting more thoughtful, personalized, and seamless. He discusses how agentic commerce protocols enable new business models that prioritize first-party data, human connection, and meaningful experiences.

Show Highlights:

• Agentic commerce and AI agents transforming end-to-end shopping experiences

• Shift from traditional search to agent-driven and conversational discovery

• Importance of personalization through data, context, and customer behavior

• Convergence of channels, including web, social, messaging, and third-party platforms

• Role of AI in merchandising and improving product discovery efficiency

• Emerging technologies like RCS and their impact on customer engagement

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this conversation at Dreamforce, Caleb sits down with Matt Gorniak, founder and CEO of Threekit. We explore how lightning-fast AI innovation is reshaping how consumers and businesses buy.

Matt shares how Threekit powers immersive, visual experiences that turn discovery into delight. From Louis Vuitton's interactive monogram customizer to B2B building materials where architects and homeowners configure windows, doors, and entire rooms with photorealistic previews, the focus is on emotional connection and effortless personalization.

A standout insight comes from Matt's own experiment: he used ChatGPT to research local codes, select permeable pavers, and get contractor validation, front-loading the entire decision process. The result? Buying decisions now accelerate from inspiration to purchase at unprecedented speed.

Caleb and Matt both emphasize that speed alone isn't enough — trust is non-negotiable. Brands must deliver transparent, reliable AI experiences grounded in decades of earned credibility. Listeners will learn how to make complex configuration invisible and joyful, why visualization wins loyalty across luxury and industrial verticals, and how to build agentic commerce that buyers actually trust.

Show Highlights:

• Rapid AI innovation and Salesforce OpenAI partnership accelerating agentic commerce
• Threekit enabling immersive visualization and personalization for luxury and B2B
• Matt's personal AI-powered paver replacement process front-loading decisions with contractor validation
• Importance of trust and seamless invisible technology in the fast AI buying journey
• Buying decisions accelerating dramatically from inspiration to confirmation and purchase

Follow and Review:

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Supporting Resources:

• Matt Gorniak, Threekit: matt@threekit.com

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

At Dreamforce in San Francisco, we sit down with Keith Messick, CMO at Vercel, to unpack how composability, AI, and what he calls the "digital push-up" are shaping the next phase of the internet and commerce.

A key theme of the conversation is the shift toward agentic commerce, where AI agents increasingly represent both consumers and brands. As these agents interact and transact with one another, businesses must rethink how digital experiences are built. Keith explains why composable architecture gives organizations the agility to innovate quickly and adapt to constantly evolving customer expectations.

We also discuss how tools powered by generative AI are democratizing development. With natural language interfaces and AI-assisted coding, creating applications and digital experiences is becoming accessible to far more people than ever before. At the same time, this rapid expansion introduces new considerations around security, trust, and the management of massive amounts of AI-generated code.

Show Highlights:

• Composable and headless architecture enabling faster innovation in digital commerce
• How Vercel helps developers ship faster with framework-defined infrastructure
• Generative AI and natural language are making app and website creation more accessible
• Security and trust challenges created by the explosion of AI-generated code
• The growing importance of structured data and documentation for AI-driven discovery
• Why speed, performance, and strong information architecture still matter for search and AI ranking

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.