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The traditional B2B GTM playbook is changing. But what should founders build instead?

In this episode of SaugaTalks, Irene sits down with Santiago Faus, founder of MaribouPartners, to explore how AI, buyer behavior, and content-driven trust are reshaping modern go-to-market strategies.

Instead of relying solely on cold outreach and large SDR teams, today's fastest-growing companies are combining AI-powered signals, outbound automation, and authentic personal branding to create more effective growth engines.

In this conversation, you'll learn:

🚀 Why the traditional GTM model is no longer enough for many B2B companies

🤖 How AI is transforming prospecting, lead qualification, and outbound sales

📈 Why signal-based selling is replacing spray-and-pray outreach

💡 The role of LinkedIn content in building trust before the first sales conversation

🎯 How founders can balance automation with genuine human relationships

⚠️ Common GTM mistakes that damage deliverability, brand credibility, and growth

🛠️ Practical AI tools and GTM tech stack recommendations for modern founders

Whether you're a founder, CEO, sales leader, marketer, or entrepreneur, this episode offers practical frameworks you can apply immediately to build a smarter, more scalable go-to-market strategy.

Timecodes:

00:00 Introduction

01:02 Why the Traditional GTM Playbook Is Changing

03:48 From Cold Outreach to Buyer Intent

06:52 How AI Is Transforming Go-to-Market

10:08 Signal-Based Selling vs. Volume Outreach

13:35 Real-World GTM Success Story

16:22 When the Old Playbook Still Works

18:58 Building Trust with LinkedIn Content

22:04 Where B2B Founders Should Start

25:18 Biggest GTM Mistakes to Avoid

28:05 AI Tools & Modern GTM Tech Stack

31:05 Human Relationships in the Age of AI

33:00 Final Advice for Founders

If you enjoyed this conversation, please:
👍 Like this video
💬 Share your biggest GTM challenge in the comments
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#GoToMarket #B2BSales #ArtificialIntelligence #SalesStrategy #LinkedIn #Founder #Startup #RevenueGrowth #Marketing #BusinessGrowth #SaaS #Entrepreneurship #saugatalks

🚀 Welcome to SaugaTalks — Where AI Meets the Future of Business! I’m Irene, Founder & Host of SaugaTalks, bringing you unfiltered conversations with the brightest minds in AI, technology, and digital transformation. In every episode, we break down the trends shaping industries, explore game-changing innovations, and share practical insights you can use today.

🔹 Let’s Connect
LinkedIn → https://www.linkedin.com/in/irenelyakovetsky/
X (Twitter) → https://twitter.com/lyakovet
YouTube → https://www.youtube.com/@SaugaTalks

📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.

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In this 30-minute deep dive, Alexis Chevallot (Agentic AI expert & CEO of Capto) reveals what’s actually working with Agentic AI right now — especially in finance and enterprise operations.

Forget the hype. Discover how Agentic AI is moving from simple chatbots to real “AI employees” that handle reporting, invoicing, compliance, tax, and multi-system workflows — delivering massive ROI while working alongside human teams. Alexis shares real production use cases, the biggest implementation challenges, scalability lessons (including cutting AI costs by 100x), and exactly how leaders should manage Agentic AI to make it a strategic partner rather than a disappointment.

Key topics covered:
What Agentic AI really is (and how it’s different from generative AI & chatbots)
Live finance success stories with proven ROI
Major challenges: reliability, hallucinations, data security & scalability
How to turn generic AI Agents into accurate AI Employees
Why most AI projects fail — and how to avoid them
The human traits AI still can’t replicate
Will software engineers actually be replaced in 2026?

Timestamps:
00:00 Intro & Welcome to SaugaTalks
00:45 Greeting Alexis Chevallot
01:30 What is Agentic AI?
03:30 Agentic AI in finance today
05:45 Real success stories & ROI
09:15 Challenges & reliability
11:45 Scalability & cutting costs by 100x
14:00 How teams react to AI employees
16:15 Advice for leaders & AI management
18:00 Disasters & lessons learned
20:30 Human traits AI can’t replace
22:45 What excites Alexis about the future
24:15 Will AI Replace Software Engineers? The Real Answer
27:00 Key takeaways
28:30 Connect with Alexis & Capto
29:30 Outro

If you’re a CFO, finance leader, tech manager, or software engineer wondering how to implement and manage Agentic AI successfully in 2026 — this is the episode for you.

Drop your biggest Agentic AI question in the comments!
Connect with Alexis Chevallot & Capto:
LinkedIn: https://www.linkedin.com/in/alexischevallot/
Website: capto.com

SaugaTalks — Real conversations on AI, digital transformation & the future of work.

🚀 Welcome to SaugaTalks — Where AI Meets the Future of Business! I’m Irene, Founder & Host of SaugaTalks, bringing you unfiltered conversations with the brightest minds in AI, technology, and digital transformation. In every episode, we break down the trends shaping industries, explore game-changing innovations, and share practical insights you can use today.

🔹 Let’s Connect
LinkedIn → https://www.linkedin.com/in/irenelyakovetsky/
X (Twitter) → https://twitter.com/lyakovet
YouTube → https://www.youtube.com/@SaugaTalks

📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.

✅ Enjoyed this conversation?

Like 👍 the video

Subscribe 🔔 to SaugaTalks.

Share 📢 with your network.

#SaugaTalks #AI #ArtificialIntelligence #DigitalTransformation #FutureOfWork #Technology #Leadership #BusinessInnovation #agenticai #AIAgents #AIFinance #AIinFinance #SoftwareEngineers #FutureOfWork #AIManagement #AIEmployees #DigitalTransformation

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In this episode of SaugaTalks, host Irene Lyakovetsky chats with Patrick Sullivan, VP of Strategy and Innovation at A-LIGN, TEDx Speaker, Forbes Technology Council member, AI Ethicist, and ISO/IEC JTC1/SC42 contributor. They dive into the high-stakes "Boardroom AI Battles"—how to convince skeptical executives to invest boldly in AI without regrets.

Key discussion points:
- AI governance as a value creator: Evaluate, direct, and monitor for optimized risk and cost (per ISACA standards).
- Informed vs. uninformed bets: Only ~3% of AI initiatives deliver value without solid plans—learn from MIT/Harvard insights.
- Success stories: A German synthetic media startup hit $4B+ valuation via ISO 42001 certification and trust-building.
- Pitfalls: A major US HRIS provider faces lawsuits over unchecked AI bias, despite NIST frameworks.
- Emerging risks: Deepfakes (e.g., $25M bank fraud) and bias in sociotechnical systems.
- Executive tips: Ask "Can I do this without AI?" Balance FOMO with reputational risks through use cases and context-specific strategies.
- Future outlook: 2026 as the era of formal AI governance, with market demands for assurance in sensitive data handling.

Perfect for C-suite leaders, AI strategists, and innovators navigating digital transformation. Whether you're worried about moving too fast or being left behind, this episode offers actionable advice on ethical AI adoption, bias mitigation, and scaling from pilots to production.

Subscribe for more on AI, automation, and tech leadership!

- YouTube: https://www.youtube.com/channel/UCCcHTwZGRuMaWTZTechKAtw
- X (Twitter): https://twitter.com/lyakovet
- LinkedIn: https://www.linkedin.com/company/saugatuckworldwide/
- Support: https://www.patreon.com/SaugaTalks
- Connect with Patrick: www.align.com | LinkedIn (daily AI posts)

#AILeadership #AIGovernance #EnterpriseAI #DigitalTransformation #TechInnovation

00:00 – Introduction
Welcome to SaugaTalks and the introduction of Patrick Sullivan.
01:05 – Why AI Is Creating Boardroom Tension
Why executives feel pressure to move fast with AI while managing uncertainty.
03:10 – The Real Stakes of AI Investment
How AI decisions today can define long-term competitive advantage.
05:20 – Convincing Executives to Bet Big on AI
Strategies for making a compelling case for AI adoption.
07:35 – Risk vs. Opportunity in AI Strategy
Balancing innovation with governance and responsible AI use.
10:05 – AI Bias and Ethical Concerns
Why bias and fairness remain major challenges in enterprise AI.
12:20 – The Growing Threat of Deepfakes
How synthetic media and misinformation create new security risks.
15:10 – Moving AI from Pilot to Production
Why many companies struggle to scale AI beyond experimentation.
18:00 – Building Trust in AI Across the Organization
How leaders can gain buy-in from stakeholders and teams.
20:45 – AI Governance and Security
Frameworks companies should consider to manage AI responsibly.
23:30 – The Future of AI in the Enterprise
What executives should be preparing for in the next wave of AI.
26:00 – Final Thoughts
Key takeaways for leaders deciding how aggressively to invest in AI.

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