Scaling Marketing Creative In A Video-First Era
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Scaling Marketing Creative In A Video-First Era
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About this listen
In this episode of Shuttlerock Shifts, Scott McBride sits down with guests Andy Lark (Group Lark) & Darren Woolley (TrinityP3) to discuss Creative as a Service (CaaS) solutions and how they enable brands to scale creative output with greater cost efficiency.
Shifts we’re seeing:
- Marketers are looking to maximize creative output in order to keep up with increasing content demands.
- Fixed-cost creative subscriptions are proving popular due to the cost-certainty they provide.
- Compromising on factors such as quality, speed, scale, and cost are no longer being accepted as “necessary”.
- Marketing teams are including creative technology in their tech-stacks in order to boost efficiency.
Guest speakers:
- Darren Woolley, CEO @ TrinityP3
- Andy Lark, Chair & CEO @ Group Lark
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