AI is everywhere in sales right now. But if your sellers are using it wrong they risk doing more harm than good.

In this episode of Scaling With AI, Alex Bacon is joined by sales coach Gavin Kowalski, founder of Method Engine, to unpack what effective AI use in B2B sales actually looks like in practice.

Drawing on his work with MSPs, cloud and technology sales teams, Gavin shares where AI is helping sellers move faster, where it creates lazy output, and why strategy matters far more than tools. They explore how top performing sales reps use AI for account research, note taking, proposals, and coaching without producing generic copy that fails the sniff test. The conversation also tackles the reality behind SDR automation, why leadership is often the blocker to better adoption, and how sales teams can turn their own data into a real advantage. This is a grounded, honest discussion about blending AI with human judgement, learning through play, and sharpening core skills like copywriting rather than outsourcing thinking. If you lead a sales team, coach sellers, or want to scale revenue with AI without losing credibility, this episode is for you.

AI is changing the legal sector fast, but what actually works in practice? What AI skills do people in the legal industry need?

In this episode of Scaling with AI, host Alex Bacon is joined by Rachel Hawkins, Senior Legal Operations Manager at Osborne Clarke, to unpack how a global law firm is moving from AI experimentation to real delivery.

Rachel shares how Osborne Clarke has built a responsible, scalable approach to AI in a highly regulated environment.

From early experimentation with private GPT models to transforming end to end legal workflows, this conversation goes beyond hype and into what law firms are actually doing today.

You will learn:

• How law firms are adopting AI responsibly without slowing innovation

• The difference between horizontal AI use and true process transformation

• Why governance, trust and education matter more than tools

• How AI is changing client expectations, pricing models and junior roles

• What leaders in legal and professional services can learn from this approach

A practical, honest episode for legal leaders, innovation teams and anyone serious about using AI to deliver real impact.

A look at the skills, tools, strategy and processes needed for successful AI adoption in legal services.

Julian Goldie, SEO agency founder, explains how AI content automation helped him scale from freelancer to an eight-figure business without hiring at speed.

In this episode of Scaling with AI, Julian Goldie joins Alex Bacon to break down how AI is being used to scale content and operations in real businesses. The conversation is aimed at founders, agency owners and consultants exploring AI for business growth.

Julian shares how AI tools are used to automate content creation at scale across YouTube, LinkedIn and short-form video, reaching millions of people each month. He explains the role of AI voice and video cloning, automated scripting, and structured quality control systems that allow small teams to compete with much larger organisations.

The episode also covers practical AI use cases in SEO delivery, backlink outreach, reporting automation and cost reduction. Julian discusses how to avoid AI hallucinations, where human input still matters, and how to introduce AI into teams without sacrificing quality.

If you are looking to use AI for content automation, marketing scale or operational efficiency, this episode offers clear, real-world insight. Listen now to learn how to scale with AI, not headcount.