Scaling your business, with Kate Scott
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Scaling your business, with Kate Scott
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About this listen
Today’s interview is with Kate Scott, strategic Web Template Designer for female entrepreneurs. Kate and I talked about how her love of design wasn’t matched with an equal passion for 1:1 client work, and how this combined with balancing a chronic illness with running a business, led to her deciding to change her business model to selling web templates. Make sure you listen in for Kate’s great tips on making the most of SEO and getting sales through promoting her competitors.
Time stamps:
1:13 How Kate got into web design through blogging
2:33 Moving into template design
4:35 The biggest challenge in scaling her business
4:56 The transition into scaling
5:30 Enjoying the process
5:55 Validation for the change
6:37 Kate’s upcoming course
7:40 The unique quality of Kate’s templates
8:44 How to create something unique
9:38 Focussing on SEO
10:34 Going against mainstream advice - promoting competitors
12:44 Kate’s advice
13:22 Moving away from social media