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Selling From the Heart Podcast

Selling From the Heart Podcast

Written by: Larry Levine Darrell Amy
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Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.© 2022 Copyright 2021 Social Sales Academy Careers Economics Personal Success
Episodes
  • Process Builds Trust featuring Simon Severino

    Process Builds Trust featuring Simon Severino
    Sep 26 2026
    Simon Severino is the Founder and CEO of Strategy Sprints, where he helps B2B founders and business leaders accelerate sales, increase profitability, and build companies that can scale without burning out their teams.Over the past two decades, Simon has helped clients generate more than $2 billion in additional revenue by simplifying strategy and focusing on disciplined execution. He is the creator of the Strategy Sprints® Method and author of Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business.Simon is also a TEDx speaker, Forbes contributor, and host of the Strategy Sprints Podcast. His work focuses on helping leaders simplify complexity, strengthen sales processes, and create sustainable growth by concentrating on the actions that generate the greatest impact.SHOW SUMMARYIn this episode of Selling From the Heart, Larry Levine and Darrell Amy welcome Simon Severino for a conversation about preparation, process, trust, simplification, and selling in the age of AI.Simon defines selling as helping another person make progress. But helping someone make progress requires more than good intentions. Sales professionals need to understand the buyer's world, prepare deeply, and bring a process that can confidently guide the conversation forward. Without preparation, sellers can become reactive, overly focused on closing, and more concerned with their own pipeline than the customer's progress.The conversation also explores why trust may become the key differentiator in the age of AI. Technology can increasingly support research, strategy, and analysis, but buyers still need trusted people who can help them execute, navigate resistance, and make meaningful change.Simon also warns sales organizations against using AI to accelerate processes they have never clearly defined. Before automating, teams should document how they prospect, follow up, close, onboard, activate, upsell, and serve customers. Otherwise, as Simon puts it, “the AI will only scale chaos.”Finally, Simon challenges sales professionals to simplify their offers and rethink high-volume outreach. Instead of sending hundreds of generic messages, focus on fewer prospects, understand what is relevant to them, and create communication that is thoughtful, distinctive, and human.The message is simple: prepare better, simplify the process, build trust, and use technology to strengthen—not replace—the human side of selling.KEY TAKEAWAYSSelling means helping people make progress. Keep the buyer’s desired outcome at the center of every conversation.Preparation and process build trust. Understanding the buyer’s world and following a clear process helps you guide the conversation with confidence and relevance.Trust will differentiate you in the age of AI. Technology can support research, strategy, and analysis, but buyers still need trusted people who can help them execute and create change.Don’t use AI to scale chaos. Simplify and document what already works before trying to automate or accelerate your sales process.Simplify what you sell. Focus on the central problem you solve and communicate one clear outcome instead of overwhelming buyers with products, features, and options.Send fewer, better messages. Replace generic volume with deeper preparation, relevance, personality, and communication that demonstrates you understand the person you’re trying to reach.HIGHLIGHT QUOTESTrust will be the key differentiator in the age of AI.If you stick to one process, you are more in service actually, in the service of the other person making progress.What you want is AI. What you need is writing down the process first.Instead of sending 200 things, let’s send 20 this week, but let’s go deeper.Send less messages, but make them more interesting, make them stand out, make them about who you are and what you can do for them.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/HomeGet Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/Get Your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/daily
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    32 mins
  • How Ethical Drift Can Cost You Everything in Sales featuring Rashmi Airan

    How Ethical Drift Can Cost You Everything in Sales featuring Rashmi Airan
    Sep 19 2026

    Rashmi Airan is a globally recognized keynote speaker, transformation expert, and former attorney whose story of resilience, accountability, and reinvention has inspired leaders and organizations around the world.

    A graduate of Columbia Law School, Rashmi built a successful career as an attorney, Wall Street investment banker, entrepreneur, and business leader before a series of decisions resulted in a federal prison sentence.

    Today, Rashmi uses that experience to help leaders navigate pressure, uncertainty, and ethical challenges with greater clarity and integrity. Through her Rise Through It™ framework, she helps individuals and teams strengthen resilience, self-awareness, trust, and values-driven leadership.

    SHOW SUMMARY

    In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Rashmi Airan for a powerful conversation about ethical drift, achievement, pressure, and the decisions sales professionals make when the stakes are high.

    Rashmi shares how her identity became tied to achievement and how financial uncertainty and the pressure to succeed influenced decisions that eventually changed the course of her life.

    She explains how fear can disguise itself as ambition, urgency, creativity, or aggressive problem-solving—making it easier to rationalize decisions that no longer align with our values.

    Rashmi introduces her Clarity Loop, four questions designed to create space between pressure and action: What am I feeling? What story am I telling myself? What matters most? What choice can I own later?

    Ultimately, this episode challenges sales professionals to pursue performance without sacrificing alignment, integrity, or the ability to look back and own the decisions they made.

    KEY TAKEAWAYS

    • Integrity rarely collapses—it drifts. Small compromises can gradually move us away from our values.
    • Pressure can disguise fear as ambition. What looks like urgency or aggressive problem-solving may be driven by something deeper.
    • Create space between pressure and action. A brief pause can change the trajectory of a high-stakes decision.
    • Use the Clarity Loop. Ask: What am I feeling? What story am I telling myself? What matters most? What choice can I own later?
    • Move from performance to alignment. Results matter, but they shouldn't determine which values you're willing to compromise.
    • Practice moral humility. Recognize that anyone can drift under the right circumstances.
    • Make disagreement safe. Healthy cultures need people who are willing and able to challenge decisions without fear of punishment.


    HIGHLIGHT QUOTES

    We all have an inner voice. We all have a moral compass.


    We need people to disagree with us.


    If we’re acting out of alignment with who we are or what we believe, that’s where the bad decisions happen.


    Integrity rarely collapses, it drifts.


    What choice can I own later?


    ADDITIONAL RESOURCES

    Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/Home

    Get Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8

    Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/


    Get Your Daily Dose of Inspiration:
    https://www.sellingfromtheheart.net/daily
    Show More Show Less
    33 mins
  • Your Biggest Competition Is You featuring Collin Henderson

    Your Biggest Competition Is You featuring Collin Henderson
    Sep 12 2026

    Collin Henderson is a mental performance coach, speaker, author, and founder of Master Your Mindset, where he helps leaders, sales professionals, athletes, and organizations unlock peak performance by mastering the inner game.

    Drawing from his experience as a Division I athlete, top-performing medical sales professional, and national sales trainer, Collin focuses on mindset, leadership, culture, and sales psychology. A seven-time author and host of the Master Your Mindset podcast, his training has been used by organizations including Nike, Microsoft, Salesforce, Amazon, Zillow, and the Los Angeles Dodgers.

    Through his coaching, speaking, and writing, Collin helps people strengthen confidence, resilience, self-awareness, and the mental habits required for sustainable high performance.

    SHOW SUMMARY

    In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome mental performance coach Collin Henderson to explore the psychology behind sales performance and why mastering your inner game is essential to sustainable success.

    Collin begins with a simple philosophy: “Never sell, serve.” He challenges sales professionals to move from an “I-centered” mindset to a “we-centered” approach focused on curiosity, value, and helping customers succeed.

    The conversation explores how limiting beliefs, self-image, confidence, resilience, and self-talk influence performance long before sales techniques are put into action. Collin also introduces The Oz Method, connecting the brain to belief and curiosity, the heart to emotional connection, the lion to courage and vulnerability, and the yellow brick road to the habits and systems that make success repeatable.

    Ultimately, Collin challenges sales professionals to examine the stories they repeatedly tell themselves. Your strategy matters. Your skills matter. Your market matters. But your biggest competition may still be you.

    KEY TAKEAWAYS

    • Never sell—serve. Shift from an “I-centered” mindset to creating meaningful value for the customer.
    • Psychology precedes strategy. Sales techniques are only as effective as the beliefs driving the person using them.
    • You never outperform your beliefs. Assumptions about yourself, buyers, the market, or the economy can quietly limit your performance.
    • Self-awareness creates change. You cannot challenge a limiting belief until you're willing to recognize it.
    • Master The Oz Method. Combine belief and curiosity, emotional connection, courage and vulnerability, and disciplined processes.
    • Train your self-talk. The way you narrate wins, losses, rejection, and opportunity directly influences confident action.
    • Stop blaming external competition. Before looking at the market, examine the beliefs influencing how you're showing up.


    HIGHLIGHT QUOTES

    Psychology precedes strategy every single time.


    You never outperform your own beliefs.


    Our limits begin where our vision ends.


    Self-talk is the number one driver of confident action.


    The brain doesn't care what is true or false. The brain cares about what is repeated


    ADDITIONAL RESOURCES

    Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/Home

    Get Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8

    Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/


    Get Your Daily Dose of Inspiration:
    https://www.sellingfromtheheart.net/daily
    Show More Show Less
    33 mins
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