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Selling In Europe

Selling In Europe

Written by: Selling In Europe
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If you are navigating direct selling & retail in Europe, the Selling in Europe podcast is your essential guide. Whether you lead a large organisation or a smaller team, we equip you with insights & strategies for success. We explore key market trends, from evolving consumer preferences and product innovations to effective marketing tactics and other crucial factors impacting direct selling. Join us as we analyse industry white papers, discuss relevant events/research, and feature expert guests sharing specialised knowledge. If you're serious about European direct selling, subscribe today!Selling In Europe Economics Marketing Marketing & Sales
Episodes
  • Leadership Lessons In Direct Sales
    Apr 1 2026

    In this conversation Björn Tiebing of Genic shares his extensive journey through direct sales, leadership, and training. Discover key insights on building trust, leadership behaviours, duplication, and resilience in sales careers.

    Björn is an international sales executive, trainer, and coach with over 25 years of leadership experience across Europe, North America, and Asia, specialising in direct sales training and organisational development.

    Key topics

    Trust and vulnerability in leadership

    The importance of activity over results

    Leadership styles: supporting, training, coaching, delegating

    The role of psychological safety in team performance

    The significance of duplication and systems in growth

    Chapters

    00:00 Björn's Journey in Direct Sales

    12:14 Leadership Lessons and Trust Building

    18:09 The Importance of Learning and Letting Go

    21:34 Motivation and Activity in Direct Sales

    30:17 Key Leadership Behaviours in Direct Sales

    32:07 Understanding Motivation and Acknowledgment

    36:36 The Importance of Coaching and Leadership Styles

    38:44 Commitment and Resilience in Sales

    42:00 Building Trust and Recognition in Leadership

    45:41 Detail vs. Duplication in Sales Systems

    49:06 Qualities of Effective Leadership

    51:33 Leading from the Front vs. Leading from Behind

    54:23 Common Mistakes in Scaling a Business

    56:02 Final Advice for Success in Direct Sales

    Resources

    Stephen R. Covey's The 7 Habits of Highly Effective People

    Mary Kay on People Management

    Connect with Björn Tiebing on LinkedIn

    https://www.linkedin.com/in/björn-tiebing-57739466/



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    43 mins
  • Embracing Change to Unlock Growth in Direct Selling
    Mar 11 2026

    In this insightful interview, Daniel Heinsen, General Manager for Europe at Pampered Chef, shares his journey from retail to direct selling, the company's success factors, and evolving consumer and consultant behaviours.

    Discover how Pampered Chef adapts to change, leverages virtual and live experiences, and plans for future growth in the dynamic European market.

    Chapters

    00:00 Introduction to Daniel Heinsen and his career journey

    01:07 Daniel's transition from retail to direct selling with Pampered Chef

    02:05 Growth and success factors in the European market

    03:20 Impact of COVID-19 on consumer and consultant behaviours

    04:47 Adapting to virtual and live experiences in sales

    05:58 Changing consumer preferences and experience expectations

    07:21 The rise of social selling channels and future opportunities

    08:44 Motivations and drivers for becoming consultants

    10:47 The importance of in-person vs virtual parties

    14:33 Supporting consultants through digital transformation

    20:49 Future outlook for direct selling in Europe

    23:09 Building trust and community in direct selling

    Connect with Daniel Heinsen

    Connect with Meridian MMI


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    24 mins
  • 50 Years of Success in Direct Selling: Lessons from Chris Fenna
    Mar 8 2026

    Chris Fenna shares her inspiring 50-year journey in the direct selling industry, highlighting key success principles, leadership insights, and the importance of passion and resilience. She highlights the importance of recognition and adapting to cultural differences in international markets.


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    19 mins
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