What happens when a ski resort can’t be reached by cars at all? Or when it decides not to compete with the biggest players in the industry?

This week on Selling Snow, we're heading to the highest ski resort in Australia

At Charlotte Pass, General Manager Lucy Blyton-Gray is proving that bigger isn't always better.

Accessible only by over-snow transport during winter, Charlotte Pass has turned what many would see as operational challenges into some of its greatest competitive advantages. Charlotte Pass has built its brand around something increasingly rare in modern skiing: no cars, no queues, and no crowds.

In this episode, Lucy shares how Charlotte Pass leverages nearly a century of history, transforms first-time visitors into lifelong guests, uses storytelling to bring its unique experience to life, and stays fiercely loyal to the families who have been returning generation after generation.

If you've ever wondered how a smaller ski area can stand out in the shadow of much larger competitors, this episode is packed with lessons you can apply at your own mountain.

Now let’s get on the over-snow transport and head up to Charlotte Pass for a chat with Lucy Blyton-Gray.

Get all 12 Actionable Insights from this episode at www.sellingsnow.com

Today we're heading north, back to BC, just west of Terrace, to a legendary powder paradise and the only co-op-owned ski area in North America.

A ski resort that had fallen on tough times. And a community—and even the former owners themselves—that rallied together to save it.

Today on Selling Snow, we’re chatting with Shames Mountain General Manager Christian Théberge for one of the most unique ski business stories in the industry.

We’ll hear how a small remote ski area transformed into one of the world’s most fascinating community ownership stories, why building community trust may be more important than building new lifts, and what ski operators can learn about sponsorship, leadership, transparency, and surviving tough seasons.

We’ll also hear how bake sales, pet rocks, and a community refusing to let their mountain disappear helped save a ski hill.

So let’s put on our gore tex powder bibs, and head up to Shames for a conversation with Christian Theberge.

We pulled 12 Actionable Insights from this episode. Get them all at www.sellingsnow.com

I am so excited about today’s episode. I’ve been hearing about this summer-only ski area near Yellowstone for years and have always been intrigued. Today, we head high above the tree line to one of the most unique ski operations around. The only summer-only ski area in North America, Beartooth Basin.

No hotels. No village. No snowmaking. No high-speed lifts. Just 500 feet of steep summer snow, two diesel-powered platter lifts, and a community of skiers who are absolutely obsessed with the place.

Our guest today is Justin Modroo, the General Manager of Beartooth Basin, a ski area that operates for only a few weeks each year, but has become one of the most legendary hidden gems in skiing.

In this conversation, Justin shares how Beartooth survives with a short summer season, why they intentionally cap skier numbers, how they built a cult-like following without traditional marketing, and why authenticity and community might matter more than luxury amenities in the future of skiing.

This episode is a reminder that sometimes the most important thing a ski area can sell isn’t convenience, size or amenities, it’s soul. Plain and simple fun. So let’s head up the Beartooth pass, get our costumes on, hit the mandatory drop in and ski every day like it’s closing day in our conversation with Justin Modroo from Beartooth Basin.

Get all 12 Actionable Insights from this episode at www.sellingsnow.com