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Sensei Playbook

Sensei Playbook

Written by: Chris Snellgrove
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About this listen

 Online marketing can be a confusing and frustrating topic for small business owners. Some struggle to get high search results rankings, while others give up after receiving too many negative customer reviews. Given the harsh environment the internet has cultivated, being an entrepreneur these days is challenging. Bill Courtright and Chris Snellgrove join forces to give you the right tools and strategies to effectively market your small business online. Welcome to Sensei Playbook, the ultimate "how to" for growing and amplifying your brand within today's critical "three-second" digital landscape. This show features news, instruction, and commentary for entrepreneurs and business leaders who want to scale their ventures despite digital obstacles along the way. Learn from industry veterans and world-renowned marketers as they provide information, inspiration, and influence for the movers and shakers of the leading organizations right now. This podcast goes beyond traditional SEO in improving your online presence. Here, we explore how you can offer the smoothest customer experience and leave a lasting impression on your target market. Discover the best practices for rapidly attracting customers within and around your community. Our guests open up about overcoming their lowest points, specifically in dealing with unfavorable feedback. They share first-hand experiences handling negative online reviews to guide you in addressing them logically and emotionally. Understand the best reputation marketing approaches every small-scale company need to know to turn criticisms into fresh chances to reinvent yourself. Transform your disappointed clients into proactive and loyal marketers. Get lucrative opportunities to expand and become highly acquirable! Bill and Chris share their greatest breakthrough moments and successful marketing plays in each episode. Whether the topic is tough lessons learned, keeping your mind right, or hardcore strategy and systems implementation, these certified marketing martial artists deliver the goods every single time! Bill, a marketer for over two decades, is the agency director of Reputation Sensei. This subscription and relationship-based marketing platform specializes in Reputation Cycle Marketing, a process that transforms reviews into marketing assets. With this, businesses can gain a better return on investments and a continuous pipeline of new customers. Bill brings to the show his comprehensive knowledge of this framework. He is your guide in elevating client experience based on the feedback you are currently receiving. His unique ability to present even the most advanced concepts in an easy-to-digest and readily implementable manner makes him a truly efficient teacher of his craft. Co-host Chris is the CEO of Reputation Sensei and the Founder of Digital Media Nation. A dedicated career marketer with more than 25 years of experience in sales and business development, relationship building serves as the foundation of his growing success. Chris's strategic sales acumen has helped many small businesses in using customer experience to drive referrals, reduce costs, and increase close ratios. Thanks to his unyielding determination to offer top-notch services, Reputation Sensei is now one of the leading providers of innovative digital marketing practices. Become a growth-minded entrepreneur who genuinely cares for their clients with the expert guidance of Bill and Chris. In this extremely competitive internet community, your company can be easy to find and easier to trust. Learn how to turn your customer experience into an invaluable asset and make your business unstoppable! Listen to Sensei Playbook at https://podcast.reputationsensei.com/.2022 Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • The Secret to 5-Star Dealership Experiences with Jean Reitelbach

    The Secret to 5-Star Dealership Experiences with Jean Reitelbach
    Oct 6 2025

    In this episode of the Sensei Playbook Podcast, Chris Snellgrove interviews Jean Reitelbach, a seasoned automotive marketing strategist with over 12 years of experience in the industry. Jean shares her journey from traditional marketing to automotive marketing, emphasizing the need for a strong connection between brand and operations. She discusses her role as an independent consultant assisting organizations in amplifying their brand messaging and operations. Jean also highlights the importance of leveraging technology, developing proactive strategies, and fostering a trust-based team culture in dealerships. The conversation delves into effective reputation management, conflict resolution, using reviews as data points, and the potential of AI tools in enhancing customer experience.

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    52 mins
  • Creating Extraordinary Customer Experiences: Lessons from World Record-Holder Ali Reda and Trainer Damian Boudreaux

    Creating Extraordinary Customer Experiences: Lessons from World Record-Holder Ali Reda and Trainer Damian Boudreaux
    Feb 24 2025

    In this episode of the Sensei Playbook, listeners are treated to an invaluable discussion with Ali Reda, the current world record holder for the most cars sold in a year, and his mentor Damian Boudreaux, a top automotive trainer in the US. They delve into the transformative power of relationship selling, emphasizing the importance of community involvement, personalized customer care, and the immense value of believing in one's potential.

    Ali shares his journey from selling 30 cars a month to over 100, attributing his success to a customer-centric approach that avoids transactional sales methods in favor of building lasting relationships. The episode provides actionable insights for general managers of car dealerships on enhancing customer experience and leveraging community engagement for sustainable success in the automotive industry.

    Auto Training Academy - https://autotrainingacademy.com/

    Damian Boudreaux - https://damianboudreaux.com/

    Reputation Sensei - https://reputationsensei.com/

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    59 mins
  • Automotive AI: Driving Change with Tim Hayden's Insights

    Automotive AI: Driving Change with Tim Hayden's Insights
    Jan 15 2025

    Welcome back to the Sensei Playbook! In this exciting episode, our host Chris sits down with Tim Hayden, the CEO and founder of Brain Trust Partners. Tim shares invaluable insights into transforming the automotive industry with AI and data-driven strategies. Discover how to train AI models securely to know your business, improve customer experience, and boost sales.

    Learn about the critical role of data, entity resolution, and personalized engagement in modern marketing. Whether you're a general manager or owner of a car dealership, this episode is packed with actionable insights to elevate your business. Don't miss out on this deep dive into the future of automotive marketing!

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    1 hr and 2 mins
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