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Sequence Over Strategy

Sequence Over Strategy

Written by: Michelle Warner
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About this listen

Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take. Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.2024 Michelle Warner Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Give Yourself a Job
    Apr 23 2026

    You've had the good conversations. You've met the right people. So why does it feel like you're screaming into the void every time you try to follow up?

    Michelle gets into what to do when your networking momentum has stalled - not because the other person isn't interested, but because there's just no natural reason to keep showing up in each other's lives. The fix isn't more follow-up emails. It's giving yourself a job. Michelle walks through two practical strategies that put you on the inside instead of waiting on the outside for someone else to create the opening.

    Resources

    If you're drawn to relationship marketing but can't quite picture what it looks like in practice: the daily habits, the time commitment, which metrics you should be tracking to know if it's working -this free live training is for you. Michelle Warner is opening the books and walking you through a real day (and a real month) in her almost social media-free relationship marketing practice, so you can see exactly what it looks like behind the scenes. This is for people who are relationship marketing-curious and are ready to see the workflow in action to understand what it would look like in their business.

    Join her live on April 27th at 2pm ET. Register free at the link below. Registration Link: https://themichellewarne.kit.com/relationshipmarketing

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    20 mins
  • The Wrong Kind of More
    Apr 9 2026

    Working harder isn't the answer and working smarter isn't either. Working more precisely is.

    In this episode, Michelle unpacks what she actually means when she says "double down on your marketing," because spoiler: it has nothing to do with producing more content or logging more hours. It comes down to three inputs - your audiences, your message, and your trust transfers. And making each of them just a little bit better over time.

    Resources

    The Michelle Warner

    Networking That Pays

    Free Workshop

    Previous Episodes

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    22 mins
  • Ethics of Earning
    Mar 26 2026

    Is building your business right now brave, tone-deaf, or actually one of the smartest things you can do in uncertain times?

    In this episode, Michelle gets real about the guilt so many business owners feel when the world is heavy and life feels bigger than revenue goals, marketing plans, or growth targets. She makes the case that building a business is not a distraction from reality, but one way to create more safety, stability, and agency for yourself and the people around you. Michelle also breaks down the difference between being skilled at your work and being skilled at making money, and why that second skill matters more than most of us realize.

    Resources

    The Michelle Warner

    Networking That Pays

    Free Workshop

    Previous Episodes

    Show More Show Less
    21 mins
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