Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart cover art

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Written by: Helium 10
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 Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videosCopyright 2023 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • #735 - The 9 Figure Neurogum Story

    #735 - The 9 Figure Neurogum Story
    Feb 17 2026
    Discover how NeuroGum’s founder turned a college nootropics experiment into a 9-figure brand, dominating Amazon and TikTok Shop and outselling 5-Hour Energy drink at CVS. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP20 To Save 20%) ► Learn How To Sell on Amazon: https://h10.me/ft NeuroGum’s journey from a college dorm room experiment to a 9-figure brand is one of the most compelling success stories in modern eCommerce. Founded by neuroscience student Kent Yoshimura at UC San Diego, NeuroGum was born out of a personal need for clean energy and sustained focus without the crash of traditional energy drinks. By combining natural caffeine with L-theanine in a convenient gum format, the brand introduced a new category: functional energy gum designed for mental clarity, productivity, and performance. After launching on Indiegogo in 2015 and gaining traction through early biohacking communities, NeuroGum rapidly expanded onto Amazon, where data-driven keyword strategies and smart positioning helped accelerate growth. The brand later gained national attention through Shark Tank and organic mentions from Joe Rogan, further solidifying its authority in the nootropics and energy supplement space. Today, NeuroGum not only dominates Amazon in its category but also outsells 5-Hour Energy at CVS, proving that innovative product development combined with strong eCommerce execution can disrupt even the most established markets. NeuroGum’s rise highlights key lessons for entrepreneurs: solve a real problem, leverage community validation, use marketplace data to guide expansion, and build a brand that prioritizes both performance and authenticity. What started as a dorm room biohacking experiment has evolved into a nationally recognized energy brand redefining how consumers think about focus, productivity, and functional supplementation. In this episode of the Serious Sellers Podcast, Bradley and Kent talk about: 00:00 – NeuroGum Introduction & Brand Overview05:26 – Discovering Nootropics & Product Idea10:29 – Indiegogo Launch & Early Viral Success12:36 – Scaling NeuroGum on Amazon12:39 – Shark Tank Experience18:09 – CVS Retail Breakthrough & Polar Vortex Crisis19:11 – Post-Shark Tank Lawsuit Battle20:56 – Joe Rogan’s Organic Endorsements22:47 – TikTok Shop Growth Strategy27:30 – Celebrity Investors & Partnerships29:02 – Using Helium 10 for Amazon Growth31:28 – Entrepreneur Mindset & Motivation34:34 – The Future Vision for NeuroGum Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Helium 10: 30+ software tools to boost your entire sales pipeline from product and keyword research to listing optimization, advertising, and revenue recovery automation. Make running a successful Amazon and TikTok Shop business easier with better data and insights. Use code SSP20 to save 20% off! See what our customers have to say.Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.AM/PM Podcast: Get weekly educational trainings on different aspects of E-Commerce, such as AI, TikTok Shop, and more, as well as keep up to date with everything that happens in Ecom with our Weekly Buzz news series. Don’t forget to subscribe on our YouTube Channel.
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    36 mins
  • #734 - 7-Figure Amazon Seller With a Full-Time Job

    #734 - 7-Figure Amazon Seller With a Full-Time Job
    Feb 9 2026

    7-figures on Amazon…while working full-time and spending 5 hours/week? Our guest breaks down his TikTok-to-Amazon product strategy, Helium 10 moves, and Q4 playbook.

    💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

    ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    How do you build a 7-figure Amazon brand without quitting your day job or hiring a team? In this episode, Bradley sits down with Jason Ross from Puproar, a longtime listener turned first-time guest, who hit seven figures while working full-time and spending roughly five hours a week on the business. Jason shares the real origin story: he didn’t start with a perfect product; his first launch (pickleball paddles) fizzled fast. But while that was happening, a dog toy idea started gaining traction, so he cut the loser and went all-in on pets. His unfair advantage is his product strategy: watch what’s trending for humans, then build the pet version and design every product with virality in mind so it performs naturally on TikTok and with affiliates. You’ll also hear how Jason runs an ultra-lean operation: using Helium 10 tools like Profits to track margins daily, leveraging Search Query Analyzer to find high-converting terms (and attributing six figures in extra revenue to that data), protecting the brand with Amazon Transparency, and navigating seasonal challenges like Q4 inventory and Amazon capacity limits. If you want a blueprint for scaling without building a huge team, this one delivers.

    In episode 734 of the Serious Sellers Podcast, Bradley and Jason discuss:

    • 00:00 – Introduction
    • 00:21 – 7-Figure Amazon Business In 5 Hours Per Week (No Employees)
    • 03:30 – How He Discovered E-Commerce (And Why He Delayed Starting)
    • 04:01 – First Launch In 2023 And Why Pickleball Paddles Failed
    • 05:10 – The Pivot: Dog Toy Idea Takes Off, And He Commits To A Pet Brand
    • 06:11 – 2025 Results: Seven Figures With Over 90% On Amazon
    • 07:04 – Puproar Strategy: Human Trends Turned Into Pet Products
    • 08:32 – TikTok Virality: Hero Product And Millions Of Views
    • 10:01 – Still Working A Full-Time Job While Using An Ad Agency
    • 12:28 – Favorite Helium 10 Tool: Profits And Margin Targets
    • 16:57 – Using Search Query Analyzer And Attributing Six Figures To Keyword Data
    • 23:58 – TikTok Shop Playbook: Affiliates And GMV Max Ads
    • 27:54 – Counterfeits And Amazon Transparency ($0.05 Per Unit)
    • 30:54 – Seasonal Inventory And Bidding For Amazon Capacity
    • 37:03 – 2026 Goal: Flat Revenue, Higher Profit (Efficiency Focus)
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    39 mins
  • #733 - Go-To-Market Strategy for Amazon Brands

    #733 - Go-To-Market Strategy for Amazon Brands
    Feb 2 2026

    Learn Elizabeth’s data-driven go-to-market framework for Amazon launches: how to define your true market, use customer insights, leverage AMC overlap reports, and plan ads with confidence.

    💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

    ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    Elizabeth Rivas returns with a behind-the-scenes look at how brands that sell millions (and even tens of millions) actually approach Amazon growth. Instead of relying on gut feel or “big keyword volume,” she explains how modern go-to-market has shifted to a question-driven approach, starting with what you need to know and using data to answer it clearly enough that even senior leadership can buy in. A huge part of her edge is what she calls “storytelling data”: turning overwhelming reports into decisions. What to launch, how to position it, and what messaging will actually resonate. She also breaks down how customer reviews (and real customer language) can uncover product development wins, copywriting angles, and creative direction, so your listing speaks the way shoppers speak. From there, Elizabeth walks through a practical launch workflow: validate demand with keywords, then use tools like Helium 10’s Market Tracker 360 tool to narrow a massive category into your real market—your price tier, your feature set, and your true peer ASINs. Finally, she dives into how AMC (Amazon Marketing Cloud) overlap reports and advertising intel can sharpen everything from targeting and creative to retargeting strategy and launch structure—plus what smaller-budget sellers can do right now to apply the same principles and win.

    In episode 733 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:

    • 00:00 - Introduction
    • 02:02 - Elizabeth’s Backstory
    • 04:00 - How She Entered Amazon (2017)
    • 06:40 - Her Superpower: Storytelling Data
    • 09:02 - Better GTM Than Gut & Keywords
    • 10:35 - Review Insights For Copy & Product
    • 13:00 - 5-Step Go-To-Market Framework for Amazon Brands
    • 15:22 - Define Your True Market
    • 21:47 - AMC Overlap Reports Explained
    • 26:00 - Launch Ads: Week-One Structure
    • 31:49 - Low Budget: Test & Document
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    35 mins
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