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Serve Scale Soar®

Serve Scale Soar®

Written by: Brandi Mowles
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Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.


Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will give you the inspiration and tools you need to grow your business. This includes your host Brandi Mowles - who went from bankruptcy to growing a multi-million dollar profitable business in just 2 years.

© 2026 Serve Scale Soar®
Careers Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Success
Episodes
  • The 5 Services AI Will Replace in 2026 (And How to Pivot Your Business Now)
    Jan 20 2026

    Look, I'm not here to sugarcoat this for you.

    AI is replacing service providers left and right in 2026, and if you're offering one of these five services, you could be next.

    But before you panic and think this is some doom-and-gloom situation, let me be clear: I'm not here to fear-monger. I'm here to give you a wake-up call so you can pivot NOW instead of getting to the end of 2026 frustrated with your lack of clients, lack of growth, and wondering if you should have even started this business in the first place.

    After working with over 3,000 service providers, I've seen this shift happening in real time. I've watched podcast managers get replaced. I've seen copywriters who used to charge $20,000 now struggling to land $2,000 clients. I've watched VAs lose their entire roster because clients figured out ChatGPT can do 80% of what they were paying them for.

    The industry is changing, y'all. And we need to change with it.

    Here's what we're covering today: the five services getting hit the hardest by AI, real examples of how this is playing out right now, and most importantly, the exact pivot you need to make to stay relevant and charge premium prices.

    This might sting a little, but I promise I'm giving you a path forward—not just telling you the sky is falling.


    Topics Covered In This Episode:

    1. The shift from execution to strategic thinking
    2. The specific pivots needed for the 5 at-risk service categories
    3. Real behind-the-scenes insights from million-dollar businesses
    4. How to add strategy layers for premium pricing
    5. Why this is actually the best opportunity for service providers willing to evolve


    Find the full post at: https://brandimowles.com/270


    Want More Like This? ⬇️

    🎧The 4 Futures of Freelancing: Will You Be Irreplaceable or Obsolete in 2026?

    🎧You Don’t Need A Different Service. You Need Better Offers.


    Additional Resources:

    If you’re thinking, “Okay, Brandi, I hear you. I need to make the pivot, but I don’t know how to restructure my offers or reposition myself or add that strategy layer,” that is exactly what we do in Strategist Society. We help you make the transition from doer to strategist. We help you restructure your packages, rewrite your messaging, and step into premium positioning so you can charge premium prices while working less.

    Head to thestrategistsociety.com and apply for a Strategist Success Audit with me. We’ll look at exactly where you are now and map out the pivot you need to make.


    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

    Follow Brandi on Instagram: https://www.instagram.com/brandimowles

    Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

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    25 mins
  • 2026 Prediction: Why "Service Provider" Is Keeping You Broke (And What to Call Yourself Instead)
    Jan 13 2026

    Here's what's about to happen in 2026: While you're over here listing out deliverables and making yourself sound like a Jill of all trades, your competitor just positioned herself as a growth partner and landed a $10K retainer client.

    Or they niched down so specifically on the one service they're incredible at that they're charging $4,000-$5,000 per client.

    The words "service provider," "virtual assistant," and "freelancer" are about to become a liability in your business. And if you don't make this pivot, you're going to be stuck competing on price while everyone else charges premium rates.

    Today, I'm breaking down the biggest shift I'm seeing in our industry and exactly how you can position yourself as a premium growth partner instead of a replaceable task doer.


    Topics Covered In This Episode:

    1. Why "service provider" positioning keeps you competing on price (AI replacing execution work)
    2. The language shift to position as premium-priced (outcomes vs deliverables)
    3. How to lead discovery calls instead of taking orders (diagnosing real problems)
    4. Adding strategy layers to command higher rates (audit, recommend, roadmap)
    5. Real success stories (like Mandy's transformation from 32 clients to one $12K client).


    Find the full post at: https://brandimowles.com/269


    Want More Like This? ⬇️

    🎧Mastering Your Message: How to Communicate Your Value to Attract Champagne Clients

    🎧You Don’t Need A Different Service. You Need Better Offers.


    Additional Resources:


    Ready to make this shift, but need help actually implementing it?

    If you're thinking, "Yes, I wanna make this shift, but I need someone to look at my messaging, my offers, my pricing, and help me restructure this," this is exactly what we do inside Strategist Society.

    We don't just teach you theory. We help you implement. We rewrite your messaging together. We audit your discovery calls. We help you step into the growth partner identity so you can land those $5K, $10K, $15K clients.

    If you're early in your business (under $3K months), start with my free training at conversionsforclients.com.

    If you're ready to scale past $5k-10K months, send me a DM on Instagram @brandimowles with the words "Growth Partner," and let's chat about exactly where you are in your business and what's gonna be the biggest needle-mover for you this year.


    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

    Follow Brandi on Instagram: https://www.instagram.com/brandimowles

    Follow Brandi on Facebook:

    Show More Show Less
    19 mins
  • The 4 Futures of Freelancing: Will You Be Irreplaceable or Obsolete in 2026?
    Jan 6 2026

    If you can be replaced with a prompt, your pricing power in 2026 is racing to zero. And here's what no one's really talking about or telling you: it's not that you need to learn more about AI. Yes, that will help you, but it's about becoming the kind of service provider that AI can't replace.

    At the end of the day, that's what we need to focus on in 2026, becoming irreplaceable instead of replaceable with a prompt.

    Today I'm breaking down the four futures of freelancing, and by the end of this post, you're gonna know exactly which path you're on, and more importantly, which one you need to pivot to before you're replaced by a robot.


    Topics Covered In This Episode:

    1. AI Replacing Freelancers: The Future of Freelancing in 2026 — Why some service providers are about to thrive while others get replaced by AI, and what's causing this massive split in the freelance industry.
    2. How to Avoid Being Replaced by AI as a Freelancer — The shift from doer to strategist and why clients are no longer paying for task execution but desperately seeking freelance consultants who can provide leadership and strategy.
    3. The 4 Futures of Freelancing Business Models — A breakdown of the commodity path, the lean specialist route, and the freelance strategist transformation that leads to $20K-$30K months with premium freelance pricing.
    4. How to Charge Premium Prices as a Service Provider — Real example of charging $1,800 for one hour of freelance consulting by getting paid for your brain (not your hands) and using AI tools to handle deliverables.
    5. Becoming an Irreplaceable Freelancer in the Age of AI — Why you can't be replaced by AI when you master the soft skills like emotional intelligence, strategic thinking, and client leadership that freelance services need in 2026.


    Find the full post at: https://brandimowles.com/268


    Want More Like This? ⬇️

    🎧 Episode 264: How Smart Ad Managers Are Already Using AI (Without Getting Replaced)

    🎧 Episode 265: The Dark Side of AI in Digital Marketing: What No One’s Warning You About

    🎧 Episode 266: Becoming the AI-Enhanced Ad Strategist

    🎧 Episode 267: Become the AI-Enhanced Strategist Clients Can't Replace


    Additional Resources:


    If you're ready to step into Path 4, into your strategist era, DM me "FUTURE FOUR" on Instagram @brandimowles and let's have a real conversation. A robot will not take over. Me and you will have a real person-to-person conversation about where your business is now and where you wanna go in 2026.


    Just Starting Out? We Have a Place for You Too

    If you're early on in your journey, we have a place for you too. Go to conversionsforclients.com and join our Confident Ad Manager bootcamp.

    We're only doing our bootcamp once this year, so if you wanna learn how to offer a premium service and step into that Future 3 where you have a very strategic skill that cannot be replaced with AI, register now.

    I'm gonna teach you how to land clients even if you have no idea how to run an ad and without working for free.


    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

    Follow Brandi on Instagram: https://www.instagram.com/brandimowles

    Follow Brandi on Facebook:

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    19 mins
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