n this episode of the Service Course Report Podcast, hosts Ed Philbrick, Derin Stockton, and Kurt Stockton dive into the culture, craft, and evolution of cycling—drawing on decades of experience across motocross, mountain biking, gravel racing, athlete training, and product development.

The conversation moves from motocross training roots and early coaching philosophies to modern cycling realities, including tire testing, wearable technology, and the challenges of evaluating new equipment. Along the way, the hosts share personal stories—from formative amateur mistakes to unforgettable moments in music, travel, and food—that shaped how they think about performance, creativity, and brand authenticity.

They also unpack the role of cultural marketing in cycling, why consumer loyalty is earned through product quality and lived experience, and how cycling teams and sponsorship models may continue to evolve toward more rider-centric approaches.

Grounded, honest, and experience-driven, this episode reflects on where cycling has been—and where it’s headed next.

• (00:00:09) - Service Course Report Podcast
• (00:03:47) - Mixing Skills on a Motorcycle
• (00:05:23) - Griptian on Marketing His Own
• (00:05:55) - What's something that we wouldn't know about you?
• (00:07:03) - Fooled by Nature: Cooking For Kids
• (00:10:33) - Flying Back and Forth With Friends
• (00:13:33) - Bob Mackie on His Non-Golf Experience
• (00:18:48) - The Clash And Their Laundry
• (00:22:40) - Skater Die Playing in a Homeowner's Community
• (00:25:16) - Eddie B's ergometer test
• (00:29:09) - Larry Shields Training On An Ergo
• (00:31:13) - Gravel Bike Rides
• (00:33:27) - Tracting tires
• (00:36:17) - How To Trim Tires
• (00:41:19) - Michelin's Impact on Cycling Tires
• (00:45:48) - Canyon No More in US Mountain Bike Racing
• (00:51:29) - What Keeps a Business Going?
• (00:51:57) - Keegan Stigmata Leaving Santa Cruz for Specialized
• (00:57:16) - Keegan Hill on Specialized
• (01:00:43) - Biking Metrics on a Smartwatch
• (01:08:05) - Fooled by Science: Falling Down On My Bike
• (01:14:53) - Riding With a UDH derailleur
• (01:17:03) - Amateur Moment: Putting a Tire On Reverse
• (01:22:57) - Tom Dumoulin wins Positive Pete Award
• (01:23:18) - Sinisca Cycling Team to Continue with Foundation
• (01:29:52) - A Year in the Life

Gravel riding conditions are prime right now, and this episode explores why gravel cycling, cyclocross skills, and riding multiple bikes are foundational to becoming a stronger, more confident cyclist.

The hosts discuss recent gravel riding adventures, coaching young riders for endurance events, and how cyclocross racing develops elite bike handling skills that translate directly to gravel, mountain biking, and road cycling. From cornering and balance to adaptability and confidence, cyclocross remains one of the most effective tools for long-term cycling development.

The conversation also covers endurance training fundamentals, nutrition and gear decisions for developing athletes, and why cross-training across cycling disciplines leads to better performance and longevity. Reflections on health recovery and modern medicine highlight how renewed energy and consistency can transform both riding and mindset.

The episode closes with thoughts on adventure cycling, community-driven events, and the power of storytelling in cycling culture, including discussion of Feeding the Rat, the film following Pete Stetina and his evolution from WorldTour racing to gravel and endurance adventure. Its themes of resilience, reinvention, and purpose closely mirror the episode’s central idea: ride all the bikes and keep evolving.

Whether you race, coach, ride gravel, or simply love cycling culture and history, this episode connects the past, present, and future of life on two wheels.

• (00:00:09) - Service Course Report
• (00:00:50) - Ray and Dave on the Trans Rockies
• (00:07:15) - BWR Founder on The Divide
• (00:13:21) - How to do a 400-mile race
• (00:16:13) - Lawrence Der Springer
• (00:20:41) - Cool Cross Nationals
• (00:21:43) - Cyclocross National Championships 2009
• (00:29:23) - Safety on Expensive Bikes
• (00:34:18) - Biking On The Land
• (00:37:13) - Tinker Juarez Racing Diamondback Yeti Ultimate
• (00:41:07) - Olympic Velodrome at Cal State Dominguez Hills
• (00:44:05) - Race on the Velodrome
• (00:46:24) - Bronchitis: How to Get Rid of It... With a
• (00:48:58) - Back to The Clash
• (00:52:57) - Amateur Moment
• (00:54:49) - Positive Pete Chasing The Rat Movie Premiere
• (00:58:56) - Lucky 13

Welcome back to the Service Course Report—your weekly deep dive into cycling culture, gravel adventure, pro racing news, and the stories shaping the sport. In this episode, Ed, Kurt, and Derin break down a packed week on (and off) the bike with a mix of storytelling, tech talk, and honest conversation about where cycling is headed.

We kick things off with a ride recap from the Pismo Preserve, one of the most scenic gravel and mixed-terrain spots in California. The guys talk trail conditions, climb profiles, equipment choices, and why this preserve has become a destination for gravel riders, mountain bikers, and anyone looking for a fast, fun coastal loop.

From there, we dive into one of the most important—and controversial—topics in modern cycling: e-bikes. We cover Class 1, Class 2, and Class 3 e-bike differences, trail access rules, safety concerns, speed management, and how e-bikes are changing the way cyclists, hikers, and land managers interact. As e-bikes continue to grow in gravel, MTB, and urban riding, clear communication and shared trail etiquette are more important than ever.

Next, we turn to the long shadow of doping in cycling. Ed, Kurt, and Derin unpack how past generations still influence the present, what accountability could look like today, and why sponsors often land in tough ethical dilemmas when supporting athletes and teams. The conversation digs into how the sport can acknowledge its past while building a healthier, more transparent culture.

The crew also explores the rise of new American pro cycling teams, why the U.S. racing scene feels more energized, and how team dynamics, sponsorship structures, and athlete development are shifting. There’s a sense that U.S. cycling is entering a new era—and the guys break down what that could mean for the future.

And yes… we get into the big rumor: Keegan Swenson potentially moving to Specialized. What would that mean for gravel racing? For athlete sponsorship wars? For off-road dominance in the U.S.? Whether you follow gravel casually or obsessively, this move could shake things up.

Throughout the episode, one theme keeps surfacing: cycling—road, gravel, mountain biking, or e-bikes—depends on community. Trail access, safety, sponsorship, racing, and culture all work better when riders communicate, respect each other, and stay involved.

This episode is packed with insights for anyone who loves riding and cares about where the sport is going.

• (00:00:00) - Service Course Report Podcast
• (00:07:23) - Bicycle Bells on Canyon Trails
• (00:12:13) - E-Bikes in Santa Barbara
• (00:19:38) - E-Bikes and Wheelie Culture
• (00:25:18) - Ebikes on San Diego Bike Path
• (00:26:25) - Back in the Day: Working Out With a Walkman
• (00:30:45) - Bob and James on Their Walkmans
• (00:36:21) - Winter is always an interesting time for pro cycling
• (00:36:58) - Pro Cycling: Lance Armstrong's New Team
• (00:45:25) - Steve Lawrence on Lance Armstrong's doping story
• (00:50:07) - Chris Carmichael on the current state of cycling
• (00:55:56) - Race sponsors on Factor Cycling
• (00:58:14) - Keegan Swenson Reportedly Moving to Specialized
• (01:03:47) - Keegan's Specialized Deal