Serving the Middle Market: How 12 Oaks Creates Value and Community for Independent Living Residents

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Serving the Middle Market: How 12 Oaks Creates Value and Community for Independent Living Residents

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In this episode of The Roots Podcast by 12 Oaks, host Greg Puklicz, President of 12 Oaks Senior Living, sits down with Travis Wick, Regional Vice President, to unpack the strategies and heart behind serving the middle market in senior living.

From his unexpected start in the industry to leading thriving independent living communities, Travis shares how 12 Oaks is redefining affordability, access, and quality of life for residents who might otherwise be left out of the senior living conversation.

Together, Greg and Travis discuss how the middle market model delivers value through smart operations, strong resident relationships, and innovative care partnerships that extend independence and length of stay.