Do you ever feel like you’re doing everything right and checking all the boxes, but still not getting results? In this episode of the Seven-Figure Standard Podcast, Arash breaks down the concept of the Identity Tax: how your old identity causes self-sabotage and limits your growth. Tuning in, you’ll hear all about how your identity is holding you back and how to see the weaknesses in it. We even share a ‘formula’ for bulletproofing your identity so that you can decrease the identity tax you pay and finally get the results you want. If you want 2026 to be the year that you decide your identity instead of letting the world define it, then be sure to press play now!

Key Points From This Episode:

• Arash explains what the identity tax is.
• Why you need to make your identity the foundation of everything you do.
• How to know when your identity is holding you back and the power of extreme ownership.
• Asking yourself what the identity of your future self is when you set a goal.
• The importance of enforcing your standards.
• How to see where the gaps in your identity are and why it’s so hard to work on your identity.
• Why you need to be bold and think big.
• How to figure out where you’re paying identity tax right now.
• Why the behavior of your new identity has to be non-negotiable.
• The formula: decide, enforce, normalize.
• Seeing asking for help as a strength.

Links Mentioned in Today’s Episode:

Voss Coaching Co

Voss Coaching Co on LinkedIn

Voss Coaching Co on Instagram

Voss Coaching Co on Facebook

Mykie Stiller on LinkedIn

Mykie Stiller on Instagram
Arash Vossoughi on LinkedIn

Arash Vossoughi on YouTube

Have you ever felt comfortable in your success and then wondered why things have started taking a wrong turn? Today on the Seven-Figure Standard Podcast, Arash and Mykie are breaking down the meaning of the phrase, ‘nothing fails like success,’ and exploring the power of embracing failure. Tuning in, you’ll hear all about why success is more dangerous than failure for people who are driven, why you need to constantly move the goal posts on your ideas, how success affects identity, and why you always get what you prepare for. We delve into how ego keeps you stuck before Arash shares some early warning signs that success is starting to fail. We even discuss how to find your drive instead of operating from motivation and how discomfort plays into goal-setting. Finally, Arash encourages listeners to map out their wants clearly and ask if they have let themselves get comfortable. Thanks for listening!

Key Points From This Episode:

• What ‘nothing fails like success’ means.
• Why success is dangerous for driven people.
• The importance of constantly creating bigger and better ideas.
• How success changes how you see yourself.
• Arash explains why you always get what you prepare for.
• How ego keeps us the same and prevents growth.
• Early warning signs that success is starting to fail.
• What to do when you need to find your drive again.
• The role intentional discomfort plays in goal-setting.
• Arash encourages listeners to map out their wants clearly.

Links Mentioned in Today’s Episode:

Voss Coaching Co

Voss Coaching Co on LinkedIn
Voss Coaching Co on Instagram

Voss Coaching Co on Facebook

Mykie Stiller on LinkedIn

Mykie Stiller on Instagram
Arash Vossoughi on LinkedIn

Arash Vossoughi on YouTube

What if the biggest reason you’re inconsistent, under-earning, or doubting yourself has nothing to do with skill and everything to do with internal dialogue? In this episode, Arash Vossoughi and Mykie Stiller unpack the idea of the internal sales pitch and why every result in your life is first won or lost in the conversation you have with yourself. They discuss why selling is simply a transfer of belief, how belief is built through preparation and repetition, and why confidence doesn’t come from personality, but from identity. You’ll hear why most people lose, not because they’re bad at sales, but because they haven’t sold themselves on their goals, their value, or their ability to follow through. They also explore how selling applies far beyond traditional sales roles, why attitude is the ultimate sales skill, and how selling from service changes everything. Join the conversation to learn how to strengthen your internal dialogue and lead with certainty instead of hesitation. Tune in now!

Key Points From This Episode:

• Discover why the first person you must sell every day is yourself.
• Unpack how every internal dialogue is, in fact, a sales conversation.
• Why selling is simply the transfer of belief and energy.
• How belief is built behind the scenes through preparation and repetition.
• Hear what is needed to create wealth: selling and leadership.
• Uncover why selling is about leading and serving, not persuading or convincing.
• Find out why every individual in a company should have a sales mindset.
• Learn how repetition builds certainty and how certainty transfers belief.
• Explore how divorcing yourself from the outcome multiplies results.
• The importance of selling yourself first as a foundation for building confidence.

Links Mentioned in Today’s Episode:

Selling You!

The Greatest Salesman in the World

Voss Coaching Co

Voss Coaching Co on LinkedIn
Voss Coaching Co on Instagram

Voss Coaching Co on Facebook

Mykie Stiller on LinkedIn

Mykie Stiller on Instagram
Arash Vossoughi on LinkedIn

Arash Vossoughi on YouTube