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Seven Figure Standard

Seven Figure Standard

Written by: Arash Vossoughi and Mykie Stiller
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We all have standards in life, but how many of us have gone the extra mile in consciously developing them? And how do you take those first steps toward raising your standard and elevating your life? Introducing the new Seven Figure Standard Podcast, brought to you by your hosts Mykie Stiller and Arash Vossoughi, the founding members of Voss Coaching Co., the elite coaching company that empowers more people to build their standard and live a life of excellence.

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Economics Leadership Management & Leadership Self-Help Success
Episodes
  • Episode 159: The Wealth Identity Gap - How Plateaus Are Not Usually What You Think They Are
    May 5 2026

    What if the thing holding you back isn’t the market, your strategy, or your effort, but who you believe you are? In this episode, Mykie and Arash challenge the idea of plateaus and break down the “wealth identity gap,” the hidden force shaping your results. You’ll learn how your standards, behaviors, and expectations drive your income and performance, and why real breakthroughs come from changing your identity, not just working harder. If you’ve been stuck despite your effort, this conversation will change how you approach your next level.

    Key Points From This Episode:

    • Today’s topic: The wealth identity gap.
    • Arash explains what causes a plateau.
    • Why you can’t buy into assumptions about the economy.
    • He unpacks why we call it an identity gap.
    • How long it takes to match the new identity.
    • Being stuck in the same identity gap.
    • Five things money responds to more than anything.
    • He explains the identity lag (when your identity needs to catch up).
    • Your identity as the differentiator in the results you get.
    • Signs that show a person is in a new wealth identity gap.
    • Why working harder won’t fix the identity gap.
    • How to close wealth identity gaps permanently.
    • Arash shares what an identity-based behavior is and how it fits into closing the identity gap.
    • Why a level of obsession is required to hit your goals.
    • Having a better attitude toward hard.
    • Final thoughts on the identity gap.

    Links Mentioned in Today’s Episode:

    Zig Ziglar on Instagram

    Voss Coaching Co

    Voss Coaching Co on LinkedIn
    Voss Coaching Co on Instagram

    Voss Coaching Co on Facebook

    Email Voss Coaching Co

    Mykie Stiller on LinkedIn

    Mykie Stiller on Instagram
    Arash Vossoughi on LinkedIn

    Arash Vossoughi on YouTube

    Show More Show Less
    19 mins
  • Episode 158: How Wealth is Built Through Identity and Not Affirmations
    Apr 28 2026

    Stop trying to "think" your way into a new life and start behaving your way into one. Most people repeat affirmations until they are blue in the face, but then walk out the door and act like their old selves: a cycle that creates nothing but delusion. Welcome back to another episode of The Seven-Figure Standard Podcast. Today, Mykie and Arash break down how real transformation and real wealth are built through identity, not affirmations alone. They explore why affirmations work for some but fall flat for others, what actually gives them power, and how your daily actions shape who you’re becoming. They also dig into the hidden downsides of affirmations, the role of discomfort and speed in growth, and why action, not intention, is the clearest signal of your future self. Tune in to learn why what you do will always outweigh what you say.

    Key Points From This Episode:

    • They jump into today’s topic of discussion.
    • Why affirmations work for some people and not others.
    • What identity is mostly built on.
    • When affirmations fail most often.
    • Arash explains what gives affirmations power.
    • How your actions and decisions signal the direction your identity is going in advance.
    • He explains how affirmations can actually have a negative impact.
    • They unpack how one decision has the power to change your life: speed and decision.
    • Speed: a wealth indicator of note.
    • Arash explains why your spiritual side is the highest potential of your personality.
    • How speed is expressed behaviorally.
    • A decision most people are avoiding.
    • He breaks down how identity is what you decide under pressure.
    • Examples of evidence and the standards Arash places on evidence.
    • How you can use affirmations as an intention or a barometer.
    • Arash shares his approach to looking at evidence.
    • The role comfort plays when people lean into affirmations and away from decision-making/taking action.
    • Why what you say matters less than what you do.
    • Final thoughts on today’s topic from Arash.

    Links Mentioned in Today’s Episode:

    Voss Coaching Co

    Voss Coaching Co on LinkedIn
    Voss Coaching Co on Instagram

    Voss Coaching Co on Facebook

    Email Voss Coaching Co

    Mykie Stiller on LinkedIn

    Mykie Stiller on Instagram
    Arash Vossoughi on LinkedIn

    Arash Vossoughi on YouTube

    Show More Show Less
    18 mins
  • Episode 157: Why Money or Success Can Feel Unsafe
    Apr 21 2026

    If you’ve ever wondered why money or success can make you feel unsafe, this episode of the Seven-Figure Standard podcast is for you. Join Mykie and Arash as they unpack the hidden reasons behind this experience and dive into how identity protection shapes your relationship with success. Arash explores what this looks like in real life, why the fears surrounding it aren’t actually real, and how they quietly hold you back. He also breaks down why even high achievers tend to self-sabotage right before a breakthrough, and what to do instead. You’ll walk away with practical insights on how to make money feel safe, shift your identity around wealth, and transfer an identity of wealth into other areas of your life. Thanks for listening!

    Key Points From This Episode:

    • Today’s topic of conversation: why money, or success, can feel unsafe.
    • Why this is a hot topic right now, and what it means.
    • The seed of this line of thinking: a lack of understanding.
    • A struggle: how the new version of themselves fits into the rest of their world.
    • Arash explains identity protection and the villain and hero voices you hear in your head.
    • Things that fall into the category of identity protection.
    • What it looks like to be in identity protection.
    • Why none of the fears that make people fall into this space are real.
    • He unpacks why anything that falls into the identity protection idea only protects you from growing (and nothing else!)
    • Why even high achievers often sabotage themselves right before a breakthrough.
    • Mykie explains what Laugh Therapy is.
    • The importance of understanding why our words truly matter.
    • What you can do to make money feel safe.
    • How focusing too much on ourselves amplifies the feeling of being unsafe.
    • Arash shares examples of what people might be feeling.
    • Last thoughts on today’s topic: transferring identity of wealth into other areas.

    Links Mentioned in Today’s Episode:

    Episode 156: Wealth is Emotional Capacity, Not Income

    Voss Coaching Co

    Voss Coaching Co on LinkedIn
    Voss Coaching Co on Instagram

    Voss Coaching Co on Facebook

    Email Voss Coaching Co

    Mykie Stiller on LinkedIn

    Mykie Stiller on Instagram
    Arash Vossoughi on LinkedIn

    Arash Vossoughi on YouTube

    Show More Show Less
    19 mins
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