Jennifer Tanner talks to Julie Kirby, a PR specialist at London-based Clariant Global, to talk about the state of tech media in the UK and what it really takes for U.S. brands to break through internationally. Julie and Jennifer also explore how PR teams in different countries (and agencies) can work together to get great results.

Jule also shares her insights on everything from how UK editors feel about AI-generated content (spoiler: they’re not fans), to why trade media may be your highest-ROI channel.

00:31 – How the UK Tech Market Compares to the U.S.

02:13 – Where Growth Is Happening: AI, Data Centers, and Cybersecurity

03:31 – Why AI Is Driving Massive Shifts in Data Center Demand

03:45 – The UK Media Landscape Is Changing—Here’s What’s New

04:17 – UK Editors Say “No Thanks” to AI-Generated Content

06:12 – Integrated PR Services Are No Longer Optional

08:09 – What Clients Really Want: Honesty, Not Hype

10:39 – Trade Media Delivers Real ROI—Here’s the Proof

11:23 – Trust, Transparency, and the Power of True Partnership

14:18 – Why Boots on the Ground Still Matter in International PR

17:32 – Want to Break Into the UK? Start Here

19:31 – What Separates a Good Partner From a Great One

22:47 – Great Coverage Still Starts With Great Interviews

24:03 – Julie’s One Action Item: Set a Goal and Go After It

Connect with Julie Kirby

Julie Kirby on LinkedIn

Connect with Look Left

Jennifer Tanner on LinkedIn

Look Left website

What’s a brand really worth in enterprise tech? If you think it starts and ends with a logo, Christine Chartier is here to change your mind. With nearly two decades of experience at powerhouse companies like Intel, Oracle and Aerospike, Christine Bryan Scanlon to unpack what brand means in B2B — and why it should be a key lever in your go-to-market strategy. This lively conversation covers trademarks, emotion, mascot dogs in space and why the best brands start movements, not just sales.

• 00:49 – What a Brand Really Is
• 02:50 – Why Enterprise Tech Brands Often Cling to Their Category
• 03:53 – The Practical Reasons Behind Naming Conventions
• 05:49 – How Long It takes to Build a Brand
• 07:35 – Bringing Playfulness Into B2B Branding
• 10:08 – The Power of Mascots and Emotional Connection
• 13:04 – Brand Differentiation in a Sea of Sameness
• 16:06 – How NVIDIA Became a Masterclass in Brand Transformation
• 17:23 – Founders as Brands — Helpful or Hazardous?
• 19:31 – Christine’s Top Takeaway for Brand Leaders
  
  
  

Connect with Christine Chartier

Christine on LinkedIn

Connect with Look Left Marketing
Website

Jenn on LinkedIn

In this episode of Share of Voice, Jennifer Tanner chats with Ajay Khanna, three-time CMO and current marketing leader at Yugabyte, about the critical (and often misunderstood) role analyst relations play. Ajay shares insights gained over two decades of experience navigating industry analysts, from Gartner and Forrester to indie influencers. He offers a nuanced, tactical perspective on how marketers can build lasting, valuable relationships with analysts. Whether you're just starting your AR journey or looking to refresh your strategy, this episode is packed with practical advice and hard-won wisdom.

Ajay Khanna and Jennifer discuss:

01:10 The Role of Analyst Relations in B2B Tech Marketing
03:36 Best Practices for Engaging with Analysts
05:48 Understanding Inquiries vs. Briefings
08:15: The Role of Money in Analyst Relations
11:06 When a Company Should Begin Analyst Relations
12:58 Analyst Relations Challenges
15:03 Ajay’s Biggest Analyst Relations Wins
16:45 Tips for Finding the Right Analyst
18:05 Why Your Account Manager Will Be Your Best Friend
21:01 Ajay’s Big Analyst Relations Takeaway: Understand Your Goals

Connect with Ajay Khanna

Ajay on LinkedIn

Connect with Look Left Marketing

Website

Jenn on LinkedIn