She Grew Her Engagement Without Playing the Algorithm Game
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She Grew Her Engagement Without Playing the Algorithm Game
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About this listen
In this episode, we’re diving into the heart of Bookstagram with Kristen Cioffi—aka Kray’s Book Club. If you've ever wondered how to grow an authentic, engaged community online without selling your soul to the algorithm, this is your episode.
Kristen keeps it real about how she started posting about books during a tough time, and how that turned into an incredible, joy-filled space filled with new friendships, wild opportunities (hello, Oprah and Reese!), and honest-to-goodness bookish fun.
We talk about everything from monetizing your content to what it actually takes to build relationships online, and why Kristen has no plans to start dancing on BookTok anytime soon.
We also cover:
- Why being brutally honest about books (even the “dumpster fire” ones) builds trust
- How she’s landed brand partnerships, exclusive invites, and monetized organically
- Why engagement matters more than follower count
- The importance of knowing your worth and not being afraid to ask for it
- Why this should always be fun
Follow Kray’s Book Club here: instagram.com/kraysbookclub
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