Since protein is hot right now, we wanted to go straight to the source of one of our go-to choices. In this episode, we sit down with mother (Annie) and daughter (Tessa) Diemand—second- and third-generation poultry farmers—for a conversation that helps close the distance between raising chickens and producing eggs with care, and the grocery store cooler. We unpack what labels like local, cage-free, and pasture-raised really mean, how practices have evolved across generations, and what they hope shoppers pause to appreciate the next time they crack an egg or cook a piece of chicken.

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Data—not brands—shape our shelves.

If you’ve noticed protein suddenly everywhere, beauty promises moving into drinks, or unfamiliar ingredients showing up in foods, this episode explains why—and what that means for us as shoppers.

Scott Dicker of SPINS and I decode what’s hot heading into 2026—and how the trends that often appear first in supplements move next into the foods and beverages we buy for our health and wellness. This isn’t about chasing trends; it’s about understanding what’s real, what’s useful, and what’s coming next.

We also unpack how Gen Z and Millennials are influencing what ends up on shelves—and how knowing the story behind these shifts help shop with more confidence, clarity, and intention.

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Looking for something bubbly to toast your Christmas or New Year’s celebration? Give a listen before you decide what to drink. Whether you’re sober, sober-curious, or simply taking a pause, Wild Mocktail’s Rebecca Hamilton shows how intentional NA mocktails bring ritual, flavor, and festivity without the regret. Joined by Gen Z guest Ruby Adamowicz, who captures the cultural shift unfolding in her generation, this episode explores the rise of elevated mocktails that deliver flavor, function, and a clearer kind of buzz.

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