Episodes

  • Episode 1 — Social Media, COVID-19 and Body-Worn Cameras
    Oct 2 2025

    In the first episode of “Shift Happens,” Seth sits down with Brian Friedman of REI to discuss how social media and the COVID-19 pandemic have reshaped retail interactions — and how body-worn cameras can help employees level the playing field.


    Stick around until the end of the episode for an exclusive look at Axon’s newest body-worn camera solution.


    “Shift Happens” is all about exploring the systems and connected technologies that can keep your organization from becoming our next cautionary tale.


    Episode Length: 00:38:14

    Guest: Brian Friedman, Head of Asset Protection & Risk Management, REI

    Host: Seth Hughes, VP, Strategy and Innovation, Axon


    In this episode:

    • How modern incivility exposed cracks in traditional safety protocols
    • Why logic alone won’t solve emotional escalations
    • The evolution of frontline protection in a post-pandemic world
    • How REI reimagined retail risk management with Axon technology
    • What it takes to implement real change in high-stakes environments


    To connect with Brian Friedman click here.

    To connect with Seth Hughes click here.

    Learn more about the new Axon Body Workforce Mini camera here.


    Stay tuned for more stories of transformation from the frontlines of enterprise.
    Shift Happens is presented by Axon. To learn more, visit Axon.




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    38 mins