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What do highly successful people do differently? Is it possible to build a thriving career entirely on your own terms? In this episode of Shift Out Loud, I’m joined by Heidi Hartman, a sought-after speaker, leadership coach, and author of Her Rise Her Rules: 7 Secrets of Successful Leaders, an incredible book that reveals the success strategies of over 100 high-performing women leaders.

Heidi and I talk about her fascinating authorship journey and interview process, how she helps her clients transform their biggest what-ifs into what’s possible, and the crucial assessments that will help you identify your best next steps for playing bigger in your career, without compromising your core values or wasting time and money on unhelpful tangents or distractions. Heidi also shares her important research into Oklahoma’s high rates of female incarceration — a topic that is close to my heart.

Ready to play bigger? Listen now to discover:

• Some of the key strategies explored in Her Rise Her Rules (and how to apply them to your life)
• How Heidi learned from poor-fit opportunities and created a career that plays to her strengths and passions
• The challenges of monetizing your expertise when you’ve been sharing it for free

Guest bio: Heidi Hartman published her first book, Her Rise Her Rules: 7 Secrets of Successful Leaders, in September 2025. After two decades in corporate leadership and HR, Heidi ventured out to pursue her greater purpose — building better leaders and businesses from the inside out. She puts her experience and extensive training to work for clients to understand the unique opportunities they face and offer tangible solutions that lead to wild success.

Timestamps:

02:00 Intro

04:17 Meet Heidi Hartman

07:32 Camping & RVs

10:24 University of Oklahoma

13:13 Lessons from retail & inspired friction

17:31 Shift to organizational development

20:01 Policy work & consulting

22:06 Playing bigger in your career

24:27 Her Rise Her Rules

30:47 Blessed by a bad fit

35:14 Monetizing expertise

37:58 Shift to Her Circles

41:35 Conclusion

Links:

Heidi Hartman

hhartmanconsulting.com

hhartmanconsulting.com/contact

linkedin.com/in/heidi-hartman

hhartmanconsulting

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Connect with me:

linkedin.com/in/tracylspears

facebook.com/TracySpearsSpeaker

@tracylspears

@tracylspears

Discover your tactical leadership toolkit: exceptionalleaderslab.com

Visit my resource library: tracyspears.com/blog

Interested in working with me or having me speak at your event? Visit tracyspears.com

If you love the podcast, please consider leaving a rating and review — this will help others discover how to play a bigger game!

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Send a text

My guest for this episode of Shift Out Loud lives a fascinating double life! Not only is Allison B. Walden the Senior Vice President of Resource Development at the Tulsa Regional Chamber, she’s also a talented musician who just released her first studio album, “Octopus,” under the stage name Allie B.

Tune in for a fascinating conversation about embracing a shift-filled life — and seizing the opportunity to play bigger on multiple different stages. We talk about the impact of growing up in a state of flux, Allison’s early musical journey, her inspiring service-based approach to her work, and how competitive weightlifting has transformed her body and her confidence.

Ready to play bigger? Listen now to discover:

• How Allison found her voice as a vocalist in a family full of instrumentalists
• How she recharges and protects her energy as a multipassionate introvert
• The behind-the-scenes story of her debut album release

Guest bio: Allison Walden is a sought-after sales coach and speaker in the areas of nonprofit revenue development, culture, and capability-building for nonprofit leaders. She serves as SVP of Resource Development at the Tulsa Regional Chamber, the Chair of the Curriculum Committee for the organization management program of the U.S. Chamber of Commerce, and as a faculty member for the “Academy” program of the Western Association of Chamber of Commerce Professionals (WACE). In 2020, WACE named her “Chamber Staff Person of the Year.”

Timestamps:

01:58 Intro

04:15 Meet Allison B. Walden

09:04 Shift to staying still

12:03 Shift to vocals & songwriting

16:08 Approach to work & recharging energy

23:10 Shift to team sports

25:37 Weight-lifting

30:38 Shift to musicianship

36:44 Response to the album

39:59 Shift to Allie B

42:56 Post-album shifts

47:49 Next shift

50:29 Conclusion

Links:

Allison B. Walden

alliebofficial.com

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Connect with me:

LinkedIn: linkedin.com/in/tracylspears

Facebook: facebook.com/TracySpearsSpeaker

Twitter: @tracylspears

Instagram: @tracylspears

Discover your tactical leadership toolkit: exceptionalleaderslab.com

Visit my resource library: tracyspears.com/blog

Interested in working with me or having me speak at your event? Visit tracyspears.com

Podcast support:

theultimatecreative.com

copymagic.agency

If you love the podcast, please consider leaving a rating and review — this will help others discover how to play a bigger game!

Watch these episodes on Youtube! Make sure to subscribe and ring the bell for notifications, so you never miss an episode!

Send a text

I have not one, but two incredible guests for this timely and important episode of Shift Out Loud. We’ll be exploring the case of domestic violence survivor April Wilkens, who was recently denied a shortened sentence for a crime directly related to her abuse: the murder of her long-time rapist and abuser.

Tracey Lyall is the CEO of Domestic Violence Intervention Services (DVIS) in Tulsa and a Licensed Social Worker with years of direct service and advocacy for victims of DV and sexual assault. Oklahoma Appleseed Center for Law and Justice co-founder Colleen McCarty has been a key advocate in pushing for survivor justice reform through the Oklahoma Survivors’ Act (SB 1835), which passed the OK Senate 46-0 and the OK House 86-4.

In this impactful conversation, Tracey and Colleen discuss why SB 1835 is vital legislation for Oklahomans, how it compares to similar measures enacted in other states, and why April Wilkins should be granted relief and be reunited with her family.

Listen now to discover:

• The details of April’s horrific story and the current status of her legal case
• Why April’s denial was so shocking and what you can do to help support her cause
• The potential impact of SB 1835 on Oklahoma’s incarcerated women

Guest bios: Tracey Lyall is a Licensed Social Worker and the CEO of DVIS in Tulsa, Oklahoma. In 2013, along with the board of directors, she led the organization’s $24 million capital campaign to build a new shelter, transitional housing, and counseling office. She has worked in the areas of poverty, DV, crisis intervention, and mental health. Attorney Colleen McCarty has served as Policy Counsel and Deputy Director of Oklahomans for Criminal Justice Reform. She is the Executive Director of the Oklahoma Appleseed Center for Law and Justice and was instrumental in passing medical parole reform in 2020 (SB 320).

Timestamps:

01:51 Intro

03:56 Meet Tracey Lyall & Colleen McCarty

07:00 Passing SB 1835

09:16 Oklahoma Appleseed & SB 1835’s strengths

14:33 DV stats, stigma & retaliation

20:27 April’s case

31:12 Colleen’s work

34:00 Tracey’s reaction

36:13 Support for April

41:46 Current actions & influences

45:14 Colleen’s final thoughts

Links:

okappleseed.org

dvis.org

panicbuttonpodcast.com

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Connect with me:

LinkedIn: linkedin.com/in/tracylspears

Facebook: facebook.com/TracySpearsSpeaker

Twitter: @tracylspears

Instagram: @tracylspears

Discover your tactical leadership toolkit: exceptionalleaderslab.com

Visit my resource library: tracyspears.com/blog

Interested in working with me or having me speak at your event? Visit tracyspears.com

Podcast support:

theultimatecreative.com

copymagic.agency

If you love the podcast, please consider leaving a rating and review — this will help others discover how to play a bigger game!

Watch these episodes on Youtube! Make sure to subscribe and ring the bell for notifications, so you never miss an episode!