PRIME MEMBER EXCLUSIVE | 3 Months Free Trial

Auto-renews at INR 199/mo after 3 months. Cancel anytime. Offer ends 15 July, 2026.

Shining A Light: Cassi Hallam

Failed to add items

Sorry, we are unable to add the item because your shopping basket is already at capacity.

Add to cart failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Follow podcast failed

Unfollow podcast failed

Shining A Light: Cassi Hallam

Listen for free

View show details

Cassi Hallam, CMO at System Pavers, shows how the most dangerous place in marketing is the gap between what your data says and what your customers are actually experiencing. In this episode, Cassi shares how her team had created a beautiful, data-backed product that wasn't selling—until she left her desk, went to trade shows, and truly listened to the questions customers were asking. What she discovered transformed not just that product launch, but her entire approach to marketing leadership. Cassi reveals how to uncover the hidden meaning behind customer questions, why your best team members might need the most attention (not the least), and how to build what she calls "self-policing cultures" where A players elevate everyone around them. From her earliest days in a contact center to leading marketing for a category-defining home improvement brand, Cassi developed the wisdom to uncover superpowers, recognize the importance of intentional self-reflection, and to understand exceptional marketing leadership starts from within.

No reviews yet