In this episode of Shining a Light on Your Business, Jenni and Kelly dive into one powerful word every business owner needs: intent. Through honest storytelling, Jenni shares what it was like launching and growing a veterinary practice during a recession—navigating massive loans, hiring mistakes, unexpected setbacks, and learning tough lessons the hard way. The core takeaway? Hustle and passion are necessary, but without intentional decision-making, they can lead to burnout, financial strain, and avoidable stress. They explore how slowing down to clarify values, culture, hiring standards, marketing strategy, and long-term vision creates stronger foundations. From brand consistency to operational planning, this conversation highlights the balance between moving forward boldly and making thoughtful, aligned choices.

The message is clear:

Don’t sprint blindly. Build with purpose.

In this episode of Shining a Light on Small Business, Kelly talks with Bob and Kristi of Baker Foundation Studio about what architecture and interior design really look like behind the scenes—beyond the “glamour” people see online. They break down how most firms spend more time on problem-solving, planning, and technical execution than pure design, and why the best projects aren’t built for awards but built around the client’s goals. The conversation walks through the real process (from pre-design and schematic planning to construction documents and on-site support), why bringing the right experts in early prevents costly mistakes, and how clear plans protect timelines, budgets, and the overall experience for clients—especially in industries like veterinary, dental, optometry, and automotive.

In this episode of Unfiltered Vet Discussions, Kelly, Jenny, and Beth have an honest, unfiltered conversation about what it really means to be women business owners. From starting practices with nothing but grit and a vision, to navigating risk, leadership, imposter syndrome, and hard decisions, they unpack the realities that don’t make it into highlight reels. This episode is about persistence, learning through mistakes, and why sharing real startup stories matters—especially for women who are questioning whether they’re “ready” to take the leap.