In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed.

You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to the next level.

Whether you’re just getting started with Shopify or looking to improve your existing SEO strategy, this episode will help you focus on the right tools so you can stop guessing and start growing.

Key Takeaways

• You don’t need 50 tools — just a few key apps and resources to support your SEO efforts.
• Start with free tools like Google Search Console and Microsoft Clarity to understand your current performance.
• Add must-have apps that create fresh content and improve site speed, like a review app and TinyPNG.
• Explore advanced tools like Ahrefs, Ubersuggest, and Surfer SEO as you grow.

Resources & Mentions

• Shopify SEO Tech Stack Checklist (only $7!)
• 7-Step SEO Starter Course
• Google Search Console
• Microsoft Clarity
• InstaIndex
• TinyPNG
• Surfer SEO (My Affiliate Link!)

Action Steps for Listeners

1. Install at least one new SEO tool today (Google Search Console is a great place to start).
2. Download the Shopify SEO Tech Stack Checklist to make setup easy and track what you’ve implemented.
3. Tag Crystal on Instagram @simpleandsmartseo2 to share your progress.

Connect with Crystal

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!