Callie sits down with Ryan Serhant, star of Million Dollar Listing New York and CEO of SERHANT, the most followed real estate brand in the world. Discussion ranges from Ryan’s content strategy (and how he’s marketing “the most expensive listing in the country”) to his advice for those seeking to make it big in real estate.

Episode Highlights:

• Ryan's journey into social media content creation and its impact on his real estate brand.
• The evolution of his social media strategy
• Harnessing the power of network effects
• Ryan's approach to marketing a $250 million penthouse
• Embracing authenticity and standing out in the noisy world of personal branding
• Overcoming fear of judgment and learning from international exposure on TV
• Advice for those starting from zero
• The importance of learning and gaining experience with successful teams before going solo
• The impact of AI in the industry

Quotes:

"You should go and start on a team and be on that team for a minimum of two to three years - like a graduate degree - and just learn, just learn."

"I learned through MDL that the more real and the more I let my guard down, the better it was for business."

"Embrace the weirdness. You personally stand out from all the other people who are just trying to be like him or just trying to be like her."

Links:

Captions

Serhant.

In 2023, social media has become the ultimate tool for building a strong personal brand. Short Form dives into how top entrepreneurs, from musicians to athletes to reality TV stars, are using these platforms to uplevel personally and professionally. Get the secrets to their digital rise and answers to the questions you want to know with Short Form.