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In this episode, we tackle a common question many entrepreneurs face: Should you spend money on Facebook ads to grow your audience before your course is ready?

One of our coaching students wrestled with whether to promote a freebie through ads while still building her course. Together, we broke down the risks and smarter alternatives.

Here’s what you’ll learn:

• Why running ads without a clear path to ROI can be a costly mistake
• How to validate whether your freebie is truly resonating with your audience
• The difference between a traffic problem and an offer problem — and how to tell which one you’re facing
• A simple, practical challenge to build momentum organically (and why this is often better than paid ads early on)
• How consistent daily content can sharpen your message and accelerate audience growth

If you’ve ever felt the tension between wanting fast growth and not wasting money, this episode will give you clarity and a framework for making the right decision.