Should You Use Popups on Your Landing Pages?
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Should You Use Popups on Your Landing Pages?
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About this listen
Today's question is whether you should remove email signup popups from landing pages when sending paid Meta traffic to them. Popups don't technically violate Meta's rules, but they can contribute to bad post-click experiences that drive up your costs if they hurt bounce rate or dwell time. Jon explains how Meta measures ad quality through landing page experiences, when popups become a problem versus when they might be fine, and why you should test a version without the popup to see what actually works.
Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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