Simple Growth Moves Window Companies Can Make Today
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In this episode, Jesse sits down with Luke Eggebraaten, owner of Phaser Marketing, to talk about the simple marketing habits that help contractors create more visibility, more trust, and more booked jobs without overcomplicating the process.
Luke shares practical advice from growing a niche agency that serves excavation and septic companies across the country, including how contractors can improve their Google Business Profile, get more Google reviews, post consistently across the “big four” platforms, and use authentic jobsite content to build authority in their market.
They also discuss why many growing contractors hit a ceiling when the owner stays too involved in low-leverage tasks, how a specialized agency can function like an outsourced marketing department, and why consistency with the basics often beats chasing the newest marketing trend.
This episode is especially useful for window replacement companies and other home service businesses that want more leads, better local visibility, stronger reviews, and a clearer growth system without adding unnecessary complexity