AI Overviews are here, and they’re quietly reshaping how customers find, research, and buy from businesses online. In this episode of Sip on This, we sit down with Nick from Earned Media to break down what’s actually happening with Google’s AI Overviews, what it means for your SEO strategy, and why the businesses that adapt now will have a serious edge.

In this episode, we cover:
– Why traffic dropped when AIOs launched (and why most people blamed the wrong thing)
– The content strategy that gets your brand cited in AI summaries
– Why “clicks” are the wrong metric to be tracking in 2026
– How the right SEO flipped a brand’s AI reputation in just six weeks
– How to audit what AI is actually saying about your business right now
– Why customers are arriving already ready to buy — and what that means for your funnel

Whether you’re an SEO pro or a business owner trying to figure out what the hell is going on with Google, this episode cuts through the noise.

Sip on This Podcast | New episodes dropping every fortnight

Is AI running your paid ads, or running them into the ground?

In this episode of Sip on This, Naj, Emad, and Matt break down what's really happening inside Google and Meta as AI takes over paid media, and what it means for your business if you're still doing things the old way.
From $411 clicks to hidden search terms, the platforms are changing fast.

In this episode, we cover:
- How paid ads specialists are shifting from media buyers to "signal engineers."
- Why are creatives now the new targeting, and what does that mean for your campaigns
- Meta's Andromeda update & the death of manual, detailed targeting
- Performance Max: when it works, when it doesn't, and why Google still has a long way to go
- The $411 CPC story, and how Google's AI spent $6,700 on a $400/day budget
- Creative exhaustion: how many ads you actually need (hint: it's not 3)
- Video vs. static creative and why funnel-stage content is more critical than ever
- How to feed quality signals back into the platforms using your CRM
- Why tracking is still broken, and how attribution wars between platforms are costing you
- The Advantage Plus trap: the pre-selected settings quietly blowing up your campaigns

Questions to ask yourself right now:
Am I feeding quality lead data back into my ad platforms?
Is my tracking set up correctly, or am I double tracking?
When did I last refresh my creative?
Am I targeting the right stage of the funnel with the right message?

Whether you're a business owner, marketer, or running your own campaigns, this one's essential listening for 2026.

🎙️ Sip on This Podcast | New episodes dropping every fortnight

Is your website holding your business back?

In this episode of Sip on This, Naj, Emad and Andy break down what it really means to have a website that works as a growth engine (not just a pretty face online).

If you're spending money on SEO, paid ads, or social media but still not seeing results, your website might be the problem.

In this episode we cover:
- Why cheap websites can cost you more in the long run
- What a "growth engine" website actually looks like under the hood
- Core Web Vitals, site speed & why it matters for your rankings
- URL architecture, SEO migration mistakes & the 301 redirect problem
- How to connect your CRM, capture source data & stop flying blind
- Landing pages vs websites for paid campaigns
- Tracking, heat mapping & UX tools to continuously improve performance
- How AI tools are creating a new wave of broken websites

Free tools mentioned:
🔍 Google PageSpeed Insights — pagespeed.web.dev
📊 Hotjar / Mouseflow — for session recordings & scroll maps

Quick self-audit questions to ask yourself:
How many leads has my website generated this month?
Do I have conversion tracking set up?
When was my website last updated/maintained?
Do I even have access to my own analytics?

Whether you're a business owner, marketer, or developer — this one's a must-listen.

🎙️ Sip on This Podcast | New episodes dropping every fortnight