Ida Petersson on authenticity in branding, building a community, mentorship, and more in this week’s conversation.

Industry titan Ida Petersson has been a driving force behind some of the world’s most respected luxury retailers, including Harvey Nichols, Net-A-Porter, and, most recently, Browns, where she served as buying director until December 2023. Now, she’s teamed up with her friend Ramya Giangola to launch Good Eggs, a global brand strategy and creative agency that supports both established and emerging designers.

In this conversation, Ida discusses the evolving landscape of fashion buying, highlighting the delicate balance between intuition and data-driven decisions. She reflects on the role of authenticity in branding, the critical influence of mentorship, and the often-overlooked impact of retail staff on a brand's success. The discussion also covers navigating trends, consumer expectations, and how leadership fosters growth and creativity within the industry. Ida shares personal stories from her career, offering lessons on supporting the next generation of designers.

For more on Ida and her work. Find her here:

Instagram: https://www.instagram.com/kattshoppar

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Thank you for listening to Sisonek with Drew Curry.

Join us in our journey by subscribing to us on:

Spotify: ⁠https://open.spotify.com/show/6YCoZo7WprPvjC3Il8xY51⁠

Youtube: ⁠https://www.youtube.com/@Sisonek⁠⁠

Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/sisonek-with-drew-curry/id1718455818⁠

You can also follow Sisonek on Instagram (⁠https://www.instagram.com/sisonek/⁠)

Sisonek is hosted by Drew Curry, artist, and designer of AIREI.

AIREI is a Los Angeles-based brand from Drew Curry. Shortlisted for the 2022 LVMH Prize for Emerging Designers, worn by Kendrick Lamar, Billie Eilish, Bad Bunny, and other notables, while also gaining recognition from John Galliano, Suzy Menkes, and Julie Gilhart.

AIREI promotes humanity by elevating the perception of the outcasts, forgotten, and misunderstood.

Illustrating the human condition, Drew uses deconstruction and reconstruction techniques to call attention to fragility.

Single threads are a signature in his work, representing mending and healing. Each hand-finished garment is signed and numbered by the artisan.

Drew highlights the human touch by allowing the uniqueness of the garments to become the focus.

AIREI is stocked globally at all Dover Street Markets and other retail partners worldwide.

Follow Drew on Instagram ⁠⁠⁠(https://www.instagram.com/drewcurryx/)

Follow AIREI on Instagram (https://www.instagram.com/airei.la/) and find the full list of stockists on AIREI’s website.(https://www.airei.la)

Thank you to our incredible team:

Produced by AIREI LLC

Music by Ryan Hughes

Sisonek cover art by Ken Camellia

Artwork by Drew Curry

Renata Kats on movement, the meaning of home, discovering humanity through art, and more in this week’s conversation.

Renata Kats is an independent photographer and artist based in Paris. Renata’s journey into the world of art began in Siberia, where she was immersed in the magic of film and photography at an early age, thanks to her grandfather, a photojournalist in the USSR, and her father, who owned a movie theater in her hometown. This early exposure sparked her passion, leading her to move to London as a teenager to further explore her craft. Now in Paris, Renata has made her mark by shooting for renowned brands like Nike, Coperni, Vaquera, Didu, and Crosby Studios. In 2023, she released her first book, "PAL-WOL," and her work has been showcased in gallery exhibitions across Seoul, London, and Paris.

Please enjoy our conversation with Renata Kats.

For more on Renata and her work. Find her here:

Instagram: https://www.instagram.com/renatakats

Website: https://www.renatakatsjournal.com/

——

Thank you for listening to Sisonek with Drew Curry.

Join our free Substack where we’ll be posting exclusive content: : https://substack.com/@sisonek?utm_source=profile-page

Join us in our journey by subscribing to us on:

Spotify: ⁠https://open.spotify.com/show/6YCoZo7WprPvjC3Il8xY51⁠

Youtube: ⁠https://www.youtube.com/@Sisonek⁠⁠

Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/sisonek-with-drew-curry/id1718455818⁠

You can also follow Sisonek on Instagram (⁠https://www.instagram.com/sisonek/⁠)

Sisonek is hosted by Drew Curry, artist, and designer of AIREI.

AIREI is a Los Angeles-based brand from Drew Curry. Shortlisted for the 2022 LVMH Prize for Emerging Designers, worn by Kendrick Lamar, Billie Eilish, Bad Bunny, and other notables, while also gaining recognition from John Galliano, Suzy Menkes, and Julie Gilhart.

AIREI promotes humanity by elevating the perception of the outcasts, forgotten, and misunderstood.

Illustrating the human condition, Drew uses deconstruction and reconstruction techniques to call attention to fragility.

Single threads are a signature in his work, representing mending and healing. Each hand-finished garment is signed and numbered by the artisan.

Drew highlights the human touch by allowing the uniqueness of the garments to become the focus.

AIREI is stocked globally at all Dover Street Markets and other retail partners worldwide.

Follow Drew on Instagram ⁠⁠⁠(https://www.instagram.com/drewcurryx/)

Follow AIREI on Instagram (https://www.instagram.com/airei.la/) and find the full list of stockists on AIREI’s website.(https://www.airei.la)

Thank you to our incredible team:

Produced by AIREI LLC

Co-produced by Rohan Satyavrata and Ruance co.

Edited by Jeswin George

Music by Ryan Hughes

Sisonek cover art by Ken Camellia

Artwork by Drew Curry

Artist Miles Greenberg on the importance of beauty, training like an athlete, finding levity as an artist, and more on this week’s conversation.

Miles Greenberg is a New York-based performance artist and sculptor. His work consists of large-scale, sensorially immersive and site-specific environments revolving around the physical body in space. These installations are activated with often extreme durational performances that invoke the body as sculptural material. These performances are then captured in real-time before the audience to generate later video works and sculptures. Rigorous and ritualistic in its methodology, Greenberg’s universe relies on slowness and the decay of form to heighten the audience’s sensitivities. The work follows self-contained, nonlinear systems of logic that are best understood in relation to one another.

At age seventeen, Greenberg left formal education, launching himself into four years of independent research on movement and architecture. He has worked under the mentorship of Édouard Lock, Robert Wilson, and Marina Abramović.

He has exhibited and performed internationally at museums and galleries, including The Louvre (Paris), Neue Nationalgalerie (Berlin), The New Museum (New York), Arsenal Contemporary (Toronto), Jeffrey Deitch Gallery (New York), and many others.

Please enjoy this week’s conversation with Miles Greenberg.

For more on Miles and his work. Find him here:

Instagram: https://www.instagram.com/miles.greenberg

Website: https://www.milesgreenberg.com/

——

Thank you for listening to Sisonek with Drew Curry.

Join our free Substack where we’ll be posting exclusive content: : https://substack.com/@sisonek?utm_source=profile-page

Join us in our journey by subscribing to us on:

Spotify: ⁠https://open.spotify.com/show/6YCoZo7WprPvjC3Il8xY51⁠

Youtube: ⁠https://www.youtube.com/@Sisonek⁠⁠

Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/sisonek-with-drew-curry/id1718455818⁠

You can also follow Sisonek on Instagram (⁠https://www.instagram.com/sisonek/⁠)

Sisonek is hosted by Drew Curry, artist, and designer of AIREI.

Follow Drew on Instagram ⁠⁠⁠(https://www.instagram.com/drewcurryx/)

Follow AIREI on Instagram (https://www.instagram.com/airei.la/) and find the full list of stockists on AIREI’s website.(https://www.airei.la)

Thank you to our incredible team:

Produced by AIREI LLC

Co-produced by Rohan Satyavrata and Ruance co.

Edited by Jeswin George

Music by Ryan Hughes

Sisonek cover art by Ken Camellia

Artwork by Drew Curry