Six Steps to an Authentic Brand
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Six Steps to an Authentic Brand
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About this listen
Today we learn about marketing from everyone's favorite mentor and football coach, Ted Lasso. That's right, coach Lasso teaches us about brand authenticity, and why it's so important in today's hyper-connected, UGC content-fueled environment.
Smells like potential.
Copernican Shift - Matching Perception to Reality since 1543
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