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Skin in The Game with Debbie Go

Skin in The Game with Debbie Go

Written by: Debbie Go
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About this listen

Skin in The Game invites you into the world of business and personal transformation, where host Debbie Go uncovers how successful leaders navigate their most challenging decisions and put everything on the line. Finally, a business podcast that moves beyond surface-level advice to deliver actionable insights through real stories of risk, resilience, and bold decisions that paid off.

Whether you're scaling a startup, advancing your career, or planning your next venture, these conversations equip you with battle-tested wisdom and practical strategies for success.
Join Debbie Go to learn how today's most successful leaders turn challenges into opportunities – and get ready to put your own skin in the game.


Connect with Debbie:

🌐 Website

💼 LinkedIn

▶️ YouTube

© 2026 Skin in The Game with Debbie Go
Careers Economics Leadership Management Management & Leadership Personal Success
Episodes
  • Thai Coffee: The World’s Best Kept Secret? | Skin in the Game with Susan Villota
    Feb 2 2026

    Thai food is world-famous, but Thai coffee remains a mystery to most.

    In this episode, we uncover the origin story of Coffee Culture Thailand and its visionary founder, Susan Borvornpotsakul Villota.

    When the 2020 pandemic hit, Susan lost 90% of her marketing clients. Instead of giving up, she leveraged her digital expertise to build a bridge - connecting Thailand’s remote coffee farmers with a global audience of coffee drinkers.

    In this #SkinInTheGamewithDebbieGo episode, we discuss:

    The "Zero Product" Launch: How she raised 60,000 THB with a simple video and a crowdfunding campaign.

    Breaking the language barrier: Using her Thai-Finnish roots to bring the 'invisible ' farmers to the world stage.

    The Reverse-Engineer Strategy: Building an online marketplace first, avoiding costly brick-and-mortar overhead.

    The Fair-Price Pivot: Letting farmers and roasters set their own prices for true sustainability.

    The Hero Product: A signature smooth, balanced Thai roast that changed perceptions.

    From Chiang Mai to Chiang Rai, Thai coffee is no longer just commodity. It's a story of resilience, craft and the "seed that connects us all".

    🔗 Links & Resources:
    • coffeeculture.asia
    • @coffeeculturethailand
    • facebook.com/coffeeculturethailand
    • youtube.com/@coffeeculturethailand
    • x.com/CoffeeCultureTh
    • linkedin.com/company/coffeeculturethailand
    • linkedin.com/in/susan-villota

    📺 Watch on YouTube: youtu.be/snYLOKjimh8

    #ThaiCoffee #SpecialtyCoffee #SocialImpact #Pivot #FarmToCup #CoffeeCultureThailand #WomenInBusiness #CoffeeCulture #SustainableBusiness #EntrepreneurStory #SkinInTheGamewithDebbieGo #BusinessResilience

    Enjoying the podcast? Leave us a quick review!

    Support the show

    Follow Us:

    • 🎧 Podcast website
    • 💼 LinkedIn
    • ▶️ YouTube
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    24 mins
  • Skin in the Game: How Coffee Culture Built a Marketplace from Crisis (Teaser)
    Feb 1 2026

    “There’s more to Thai coffee than we know… I thought, this is something we can actually do and help.” — Susan Borvornpotsakul Villota ☕️

    Turning crisis into opportunity, Susan launched Coffee Culture Thailand after losing 90% of her marketing clients during the pandemic. Starting with zero inventory, she raised 60,000 baht through a story-driven campaign—igniting a marketplace that now amplifies Thailand’s hidden coffee varieties to the world.

    Tune into #SkinInTheGamewithDebbieGo to learn:
    🔍 How she uncovered Thailand’s diverse, under-the-radar coffee profiles
    🚀 Why she started with no product—just belief and a powerful story
    🌱 How the “seed-to-cup” model connects farmers directly to global coffee lovers
    🤝 The meaningful impact created through small-scale roaster collaborations

    📈 A masterclass in agile, purpose-driven entrepreneurship.

    🔗 Links & Resources:
    • coffeeculture.asia
    • @coffeeculturethailand
    • facebook.com/coffeeculturethailand
    • youtube.com/@coffeeculturethailand
    • x.com/CoffeeCultureTh
    • linkedin.com/company/coffeeculturethailand
    • linkedin.com/in/susan-villota

    #ThaiCoffee #SpecialtyCoffee #SocialImpact #Pivot #FarmToCup #CoffeeCultureThailand #WomenInBusiness #CoffeeCulture #SustainableBusiness #EntrepreneurStory #SkinInTheGamewithDebbieGo #BusinessResilience

    Enjoying the podcast? Leave us a quick review!

    Support the show

    Follow Us:

    • 🎧 Podcast website
    • 💼 LinkedIn
    • ▶️ YouTube
    Show More Show Less
    1 min
  • Skin in the Game: Vita Veda's Blueprint to Lead Without Burning Out
    Jan 5 2026

    Web3 and blockchain founders and execs: Are you pushing innovation at the cost of your own health?

    The relentless pressure to stay ahead while "laying the rails for the future" creates a unique burnout cycle. As Vita Veda co-founder Oscar Sundman puts it:
    💬 "You'll have a million problems until you have a health problem. Then you only have one."

    In this episode of #SkinInTheGamewithDebbieGo, I sit down with Ciara Nicole and Oscar Sundman. After personal loss led them to become "resilience architects," their mission is to bridge Eastern philosophy with Western innovation—creating a new leadership blueprint where peak performance and well-being are inseparable.

    You’ll walk away with their proven methods to:
    ✅ Master your most finite resource: Apply the “Time Design” approach to align your focus with what truly matters.
    ✅ Break the stop-start cycle for good: Use their “burnout breaker” ritual to reset anxiety and reclaim momentum in minutes.
    ✅ Lead from an integrated life: Move beyond the “personal vs. professional” split and build a holistic foundation where success and satisfaction fuel each other.

    🔗 Links & Resources:
    linkedin.com/company/vita-veda
    linkedin.com/in/ciaranicolevitaveda
    linkedin.com/in/oscarsundmanvitaveda
    youtube.com/@Nordicbreathworkacademy

    #FutureOfWork #MentalHealth #ExecutiveWellness #Breathwork #Yoga #TechLeadership #HolisticHealth #OvercomeBurnout #Web3Leaders #LeadershipDevelopment #SkinInTheGameWithDebbieGo

    Enjoying the podcast? Leave us a quick review!

    Support the show

    Follow Us:

    • 🎧 Podcast website
    • 💼 LinkedIn
    • ▶️ YouTube
    Show More Show Less
    42 mins
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