Thai food is world-famous, but Thai coffee remains a mystery to most.

In this episode, we uncover the origin story of Coffee Culture Thailand and its visionary founder, Susan Borvornpotsakul Villota.

When the 2020 pandemic hit, Susan lost 90% of her marketing clients. Instead of giving up, she leveraged her digital expertise to build a bridge - connecting Thailand’s remote coffee farmers with a global audience of coffee drinkers.

In this #SkinInTheGamewithDebbieGo episode, we discuss:

✅ The "Zero Product" Launch: How she raised 60,000 THB with a simple video and a crowdfunding campaign.

✅ Breaking the language barrier: Using her Thai-Finnish roots to bring the 'invisible ' farmers to the world stage.

✅ The Reverse-Engineer Strategy: Building an online marketplace first, avoiding costly brick-and-mortar overhead.

✅ The Fair-Price Pivot: Letting farmers and roasters set their own prices for true sustainability.

✅ The Hero Product: A signature smooth, balanced Thai roast that changed perceptions.

From Chiang Mai to Chiang Rai, Thai coffee is no longer just commodity. It's a story of resilience, craft and the "seed that connects us all".

🔗 Links & Resources:
• coffeeculture.asia
• @coffeeculturethailand
• facebook.com/coffeeculturethailand
• youtube.com/@coffeeculturethailand
• x.com/CoffeeCultureTh
• linkedin.com/company/coffeeculturethailand
• linkedin.com/in/susan-villota

📺 Watch on YouTube: youtu.be/snYLOKjimh8

#ThaiCoffee #SpecialtyCoffee #SocialImpact #Pivot #FarmToCup #CoffeeCultureThailand #WomenInBusiness #CoffeeCulture #SustainableBusiness #EntrepreneurStory #SkinInTheGamewithDebbieGo #BusinessResilience

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“There’s more to Thai coffee than we know… I thought, this is something we can actually do and help.” — Susan Borvornpotsakul Villota ☕️

Turning crisis into opportunity, Susan launched Coffee Culture Thailand after losing 90% of her marketing clients during the pandemic. Starting with zero inventory, she raised 60,000 baht through a story-driven campaign—igniting a marketplace that now amplifies Thailand’s hidden coffee varieties to the world.

Tune into #SkinInTheGamewithDebbieGo to learn:
🔍 How she uncovered Thailand’s diverse, under-the-radar coffee profiles
🚀 Why she started with no product—just belief and a powerful story
🌱 How the “seed-to-cup” model connects farmers directly to global coffee lovers
🤝 The meaningful impact created through small-scale roaster collaborations

📈 A masterclass in agile, purpose-driven entrepreneurship.

🔗 Links & Resources:
• coffeeculture.asia
• @coffeeculturethailand
• facebook.com/coffeeculturethailand
• youtube.com/@coffeeculturethailand
• x.com/CoffeeCultureTh
• linkedin.com/company/coffeeculturethailand
• linkedin.com/in/susan-villota

#ThaiCoffee #SpecialtyCoffee #SocialImpact #Pivot #FarmToCup #CoffeeCultureThailand #WomenInBusiness #CoffeeCulture #SustainableBusiness #EntrepreneurStory #SkinInTheGamewithDebbieGo #BusinessResilience

Enjoying the podcast? Leave us a quick review!

Support the show

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Web3 and blockchain founders and execs: Are you pushing innovation at the cost of your own health?

The relentless pressure to stay ahead while "laying the rails for the future" creates a unique burnout cycle. As Vita Veda co-founder Oscar Sundman puts it:
💬 "You'll have a million problems until you have a health problem. Then you only have one."

In this episode of #SkinInTheGamewithDebbieGo, I sit down with Ciara Nicole and Oscar Sundman. After personal loss led them to become "resilience architects," their mission is to bridge Eastern philosophy with Western innovation—creating a new leadership blueprint where peak performance and well-being are inseparable.

You’ll walk away with their proven methods to:
✅ Master your most finite resource: Apply the “Time Design” approach to align your focus with what truly matters.
✅ Break the stop-start cycle for good: Use their “burnout breaker” ritual to reset anxiety and reclaim momentum in minutes.
✅ Lead from an integrated life: Move beyond the “personal vs. professional” split and build a holistic foundation where success and satisfaction fuel each other.

🔗 Links & Resources:
linkedin.com/company/vita-veda
linkedin.com/in/ciaranicolevitaveda
linkedin.com/in/oscarsundmanvitaveda
youtube.com/@Nordicbreathworkacademy

#FutureOfWork #MentalHealth #ExecutiveWellness #Breathwork #Yoga #TechLeadership #HolisticHealth #OvercomeBurnout #Web3Leaders #LeadershipDevelopment #SkinInTheGameWithDebbieGo

Enjoying the podcast? Leave us a quick review!

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