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Skin in the Game

Skin in the Game

Written by: BTPM NPR
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About this listen
 Sports are about more than what happens on the field. Skin in the Game takes you inside the deals, decisions, and trends driving today’s sports industry.Hosted by sports marketing expert John Cimperman and veteran sports business journalist Tim O’Shei, the weekly podcast features conversations with top level executives, athletes, journalists, entrepreneurs, and innovators from across the sports world. From NIL and media rights to professional leagues and youth sports, Skin in the Game uncovers the stories behind the scoreboard.Listen Tuesdays and 11 a.m. and Saturdays at 4 p.m. on BTPM NPR or stream anytime on Apple Podcasts, Spotify, YouTube, and more. Politics & Government
Episodes
  • A Look Back at 100 Episodes of Skin in the Game

    A Look Back at 100 Episodes of Skin in the Game
    Nov 7 2026
    Who gets to shape the games we love, and who feels the consequences? For the 100th episode of Skin in the Game, John Cimperman and Tim O’Shei revisit 16 moments from the conversations that have shaped the show. The hosts look at how leagues build audiences, how investors and sponsors help women’s sports grow, and who bears the costs of stadium deals and the sports betting boom. The guests also explore what athletes face under pressure, how they find purpose after competition, and what coaches and mentors can teach them along the way. From the first Winter Classic in Buffalo to a father and son’s day at the ballpark, the stories bring those choices down to earth. The hosts reflect on what sports can give a community and what the people who run the games owe in return.
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    54 mins
  • Jennifer Gibson on the Business of Fueling Athletes

    Jennifer Gibson on the Business of Fueling Athletes
    Oct 24 2026
    What does it take to feed a professional sports team? A lot more than a postgame buffet. On this episode of Skin in the Game, John Cimperman and Tim O’Shei welcome Toronto native Jennifer Gibson, co-founder and CEO of Elite Eats and head of performance nutrition for the Chicago Blackhawks. Drawing on her work in Olympic sport, the NFL and the NHL, Gibson explains how nutrition has become part of the pursuit of a competitive edge. From fueling and recovery to coordinating meals on planes and in hotels, she takes listeners inside a job that combines science, education and logistics. She also shares how the challenges of arranging team meals led her to co-found Elite Eats, a catering marketplace built for professional sports teams. The conversation explores the different demands of football and hockey, the pressures athletes face around body image and personal branding, and opportunities in the growing field of sports nutrition. Gibson closes with a simple approach to everyday eating that she calls “first generation foods.”
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    51 mins
  • Bradley Poole Is Running for More Tomorrows

    Bradley Poole Is Running for More Tomorrows
    Oct 17 2026
    What drives someone living with cystic fibrosis to plan a 1,500-mile run? On this episode of Skin in the Game, John Cimperman and Tim O’Shei welcome Bradley Poole, owner of Warrior Fitness and Wellness in Ellicottville and Little Valley, New York. Poole shares how living with cystic fibrosis, struggling with his mental health, and taking on family responsibilities led him to change his life and build a career in fitness. He speaks candidly about his experience with obsessive-compulsive disorder, the support of his wife, Stephanie, and the role that exercise, treatment, and community have played in his life. He also discusses opening his own gym during the pandemic and helping others find confidence and connection through fitness. Now, Poole is preparing for Miles for More Tomorrows, a planned run from Miami to New York City in March 2027. His goal: raise $1 million for the Cystic Fibrosis Foundation. From training and nutrition to the people who will support him along the route, he explains what it will take to turn an ambitious idea into hope for those living with CF. To donate, visit https://passion.cff.org/runforeverybreath
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    54 mins
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