In this special installment of Skin Anarchy’s Lessons in Longevity series, Dr. Ekta Yadav sits down with beauty industry pioneer Melisse Shaban for a conversation that bridges decades of brand leadership with the cutting edge of cellular science. From her early days at Revlon’s counter at Macy’s Herald Square to leading Aveda and The Body Shop — and later founding science-driven ventures like Virtue Labs and Aramore — Shaban has witnessed beauty evolve from aspiration to physiology.

But this episode isn’t about nostalgia. It’s about where we’re headed.

Together, Dr. Yadav and Shaban unpack how the narrative around aging is shifting. Youth is no longer the sole benchmark of beauty. Instead, vitality, recovery, and cellular performance are redefining the industry. Skincare is moving beyond “hope in a jar” marketing toward biologically grounded innovation — often rooted in research that began in oncology, peptide science, and regenerative medicine labs.

A central theme of the conversation is NAD — a molecule essential for cellular energy and mitochondrial function. Rather than attempting to apply NAD topically in ways the skin cannot absorb, Shaban explains how Aramore focuses on supporting the body’s own NAD production through metabolically intelligent pathways. The message is clear: aging begins at the cellular level, and true longevity requires daily metabolic support — not reactive damage control.

This episode also tackles accountability in a crowded, hype-driven market. Clinical rigor, mechanistic plausibility, and transparent data are no longer optional — they are the future.

Listen to the full episode of Skin Anarchy to hear Melisse Shaban break down cellular energy, NAD science, and why the next era of beauty belongs to longevity-driven innovation grounded in real biology.

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In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with longtime friend and beauty industry force Jaimee Holmes for an intimate conversation that marks a new chapter in her career—the launch of Fel. Known for shaping some of the most iconic products in prestige beauty, Holmes opens up about the personal experiences, creative pauses, and emotional clarity that ultimately led her to build something entirely her own.

The episode traces Jaimee’s journey from her early days at Sephora—where she learned the power of founder vision and retail storytelling—to pivotal roles at Benefit, Perricone MD, and Too Faced. She reflects on leading the launch of Better Than Sex Mascara, the conviction it took to push past skepticism, and how trusting instinct over trend can redefine an entire category. Later chapters at Kendo and Goop offered a different lens: overseeing countless brands and SKUs revealed just how crowded—and emotionally disconnected—the industry had become.

That realization, paired with personal loss and reflection, became the quiet catalyst for Fel. Rather than chasing what’s next, Holmes chose to look inward—building a brand rooted in nostalgia, emotion, and the universal language of a kiss. Fel’s debut, Kissylips, is designed to be felt as much as worn: playful, tactile, and intentionally uncomplicated, with packaging and textures that evoke memory rather than perfection.

At its core, Fel is about responsibility and care—especially for younger consumers. From globally clean, vegan formulations to a proprietary fel-good complex™ designed to support both the lip barrier and emotional wellbeing, every detail is deliberate. This isn’t makeup built for speed or spectacle—it’s built for connection.

Listen to the full episode of Skin Anarchy to hear Jaimee Holmes share how Fel came to life, why meaning matters more than momentum, and how beauty’s future may be rooted in feeling something again.

SHOP FEL BEAUTY

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Reach out to us through email with any questions.

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Shop all our episodes and products mentioned through our ShopMy Shelf!

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In this episode of Skin Anarchy, Dr. Ekta Yadav is joined by Dr. Steven Dayan, Dr. Sabrina Fabi, and Dr. Nathan LeBrasseur—key advisory voices behind AMWC Americas—for an inside look at why this meeting has become one of the most influential platforms shaping modern aesthetic medicine.

As an official media partner, Skin Anarchy and Dr. Ekta are part of the global conversations unfolding at AMWC Americas—conversations that go far beyond injectables to explore longevity science, systems-based care, and how real-world clinical insight travels across borders. What makes this meeting different, the guests explain, is its truly international lens.

From early-career clinicians to seasoned experts, the meeting prioritizes anatomy, physiology, and safety—most notably through its standing-room-only live cadaver dissection sessions. For many providers, this hands-on anatomical education is both rare and transformative, refining technique and elevating patient outcomes.

A central theme throughout the conversation is the convergence of aesthetics and longevity. Rather than focusing solely on correction, AMWC Americas increasingly addresses hormones, peptides, nutrition, inflammation, and metabolic health—recognizing that durable aesthetic results depend on biological resilience, not isolated procedures.

Listen in to hear why AMWC Americas isn’t just a conference—it’s a benchmark for where the field is headed.

Attend AMWC Americas

Register for AMWC Americas: use code EKTA for 20% off registration

At AMWC, make sure to join the incredible presentations scheduled by Dr. Nathan LeBrasseur, Dr. Steven Dayan, Dr. Sabrina Fabi, and Dr. Ekta Yadav!

Dr. Nathan LeBrasseur:

Welcome Keynote Address: Aging: Can We Intervene? A Longevity-Informed Approach for Aesthetic Practice | Saturday, February 14 | 9:00am - 10:00am ET

Aging: Can We Intervene? A Longevity-Informed Approach for Aesthetic Practice | Saturday, February 14 | 9:05am - 9:50am ET

Dr. Steven Dayan:

Welcome Keynote Address: Aging: Can We Intervene? A Longevity-Informed Approach for Aesthetic Practice | Saturday, February 14 | 9:00am - 10:00am ET

Full-Face Anatomy Review on Cadaver for Injectors (includes Ultrasound Imaging) | Saturday, February 14 | 2:00pm - 3:30pm ET

Lunch & Learn: Beyond Treating Lips and Cheeks, Patients Desire Facial Balancing - Featuring Live Injections with the Galderma Portfolio*Live Demonstration Sponsored By: Galderma | Sunday, February 15 | 12:15pm - 1:15pm ET

Dr. Sabrina Fabi:

Sponsored Lunch & Learn: Perimenopausal Skin: Clinical Considerations Sponsored By: Allergan Aesthetics | Saturday, February 14 | 12:30pm - 1:30pm ET

Lunch & Learn: Beyond Treating Lips and Cheeks, Patients Desire Facial Balancing - Featuring Live Injections with the Galderma Portfolio*Live Demonstration Sponsored By: Galderma | Sunday, February 15 | 12:15pm - 1:15pm ET

Dr. Ekta Yadav:

When Skin Speaks: Understanding the Mind-Skin Connection | Saturday, February 14 | 1:00pm - 2:15pm ET

Perception, Identity, and Aesthetic Decision-Making: Understanding the Patient Mindset | Saturday, February 14 | 1:20pm - 1:35pm ET

Breaking Boundaries: Revolutionary Approaches to Clinical Skincare & Peels | Saturday, February 14 | 3:30pm - 4:45pm ET

The Longevity Gap: How Post-Treatment Skincare Protects Aesthetic Outcomes | Saturday, February 14 | 4:20pm - 4:35pm ET

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