This week on Small Business Big Deal, Tracy sits down with Elliott Orsillo, co-founder of Season Investments, to explore what it really means to build a business rooted in integrity, curiosity, and long-term thinking.

Elliott's journey from engineering at Stanford to leading a wealth management firm is filled with valuable lessons about resilience, partnership, and trust. He shares how a foundation in problem-solving and risk analysis shaped his approach to investing — and how staying curious has kept his business innovating and his clients grounded through market volatility.

In this episode, Tracy and Elliott talk candidly about:

• The evolution from corporate life to entrepreneurship — and why he traded a Fortune 500 career for building something of his own.

• What curiosity looks like in practice and how it drives better decision-making and business growth.

• The toughest season of his entrepreneurial journey: uncovering client fraud, rebuilding trust, and repaying investors out of sheer integrity.

• The importance of mutual respect in partnerships and why theirs has lasted more than 14 years.

• How parenting three teenage daughters has shaped his leadership style and emotional intelligence.

• Why maintaining balance isn't about working less — it's about knowing what really matters.

• His take on AI's growing role in wealth management and why human connection will always matter more than automation.

Elliott also shares his favorite outdoor escape in Colorado, the two books that changed how he views control (The Untethered Soul and Letting Go), and even his hidden talent that drives his daughters crazy.

If you've ever wondered how curiosity fuels clarity — and what it takes to keep showing up when business gets hard — this episode is your reminder that integrity and adaptability win the long game.

What happens when a late-night conversation about polos turns into a thriving golf apparel brand? In this episode of Small Business, Big Deal, Tracy sits down with Katy Winters, co-founder of 35x70 Golf Co., a Kansas-born company that's redefining golf style with a Midwestern twist.

Katy shares the inspiring story of leaving a stable corporate career at Koch Industries to pursue entrepreneurship alongside her husband, Dan, a lifelong golf pro. Together, they've created a line of polos, hoodies, and accessories that blend classic design with Midwest-inspired patterns like wheat stalks and corn cobs—far from the palm trees and martinis of traditional golf wear.

In this conversation, Tracy and Katy cover:

• The origin of the name 35x70 and why it resonates with golf and Midwest roots

• The challenges (and surprises) of launching an apparel brand without a fashion background

• How Katy's finance and accounting expertise became the backbone of their business operations

• The dynamics of building a company with your spouse—and how to balance marriage with entrepreneurship

• Why listening to customer feedback has been crucial for growth and product development

• The leap from side hustle to full-time business, and the faith required to keep moving forward

• Exciting news: women's polos and quarter zips are launching soon

Katy also opens up about the emotional side of entrepreneurship—leaving corporate "security," pushing through imposter syndrome, and finding the grit to build something that reflects both family values and community pride.

Whether you're a golfer, an entrepreneur, or someone who loves stories of bold career pivots, this episode will leave you inspired to chase what's possible.

🎧 Tune in to hear how Katy and Dan are bringing Midwest flavor to fairways across the U.S.—from Kansas to Alaska and beyond.

🌐 Website: 35x70golfco.com

📱 Instagram & Facebook: @35x70GolfCo

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Most entrepreneurs can rattle off their revenue goals or marketing plan without hesitation. But ask them what they stand for — what they refuse to compromise on — and the silence is deafening.

In this solo episode of Small Business Big Deal, Tracy pulls back the curtain on the one thing that makes or breaks your business: your values. Far from being fluffy buzzwords, your values shape who you hire, how you market, what clients you accept, and how you lead your team.

You'll hear real stories from Tracy's own journey (including how ignoring her value of simplicity nearly derailed her business and family) and from clients who discovered that being out of alignment with their values was the source of their frustration, burnout, and resentment.

By the end of this episode, you'll walk away with:

• A step-by-step process to uncover your top five values.

• Reflection questions that reveal what truly drives you.

• A framework for aligning your business decisions with your values.

• Practical ways to use values as a compass for growth, boundaries, and joy in your work.

Your business doesn't have to drain you — it can (and should) reflect who you are at your core. This episode will help you make sure it does.

✨ Free Resource: Take the Values Assessment to uncover your top five values and put this exercise into action right away